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FAQ -> Others -> What is the average attendance rate for a webinar
What is the average attendance rate for a webinar
You may be considering hosting a webinar to promote your business, but you may be wondering what the average attendance rate is for a webinar. The answer to this question can vary depending on a number of factors, including the topic of the webinar, the length of the webinar, and the time of day that the webinar is held.
That said, the average attendance rate for a webinar is between 20 and 30 percent. This means that if you invite 100 people to your webinar, you can expect anywhere from 20 to 30 people to actually attend. Of course, there are always exceptions to this rule – some webinars have attendance rates as high as 50 or 60 percent, while others may have attendance rates as low as 15 percent.
What affects the average attendance rate for a webinar
#1 Webinar length
The average attention span of an adult is about 20 minutes, so it's no surprise that the average length of a webinar is also about 20 minutes. If your webinar is too long, you run the risk of losing your audience's attention. Conversely, if your webinar is too short, you may not have enough time to cover all the topics you wanted to.
The sweet spot for webinar length is 20-30 minutes. This gives you enough time to cover your topic without boring your audience.
#2 Time of day
The time of day that you host your webinar can also affect attendance. Many people are busiest during the daytime, so they may not be able to attend a webinar that is held during the day. CHowever, people who are night owls may be more likely to attend a webinar that is held in the evening.
The best time to host a webinar is generally between the hours of 12pm and 11pm EST. This allows people from all over the world to attend, regardless of their time zone.
The topic of your webinar is also important. People are more likely to attend a webinar that is relevant to their interests. For example, if you are a real estate agent, you may want to host a webinar about the home-buying process. Alternatively, if you sell products for pet owners, you may want to host a webinar about choosing the right pet food.
Choosing a relevant topic will help you attract attendees to your webinar.
As you can see, there are a number of factors that can affect the average attendance rate for a webinar. By keeping these factors in mind, you can increase your chances of hosting a successful webinar.