The best webinar titles: 8 tips for creating catchy webinar names
The year 2020 has brought a kind of revolution to webinars – this channel of communication has become extremely popular due to a shift towards more remote working. Webinars are now both willingly published and watched more than ever, gathering interactions – and leads – from all over the world.
And this creates a challenge for those who are about to publish their own webinar - what title will work best for generating maximum interest?
If you are wondering how to stand out among the dozens of titles that flood the Internet every day, you are not alone. In order to encourage a user to sign up for a specific webinar, you need to be increasingly more creative and willing to put some effort in. In this article, we will tell you what to focus on to make your title the most attractive to users. We’ve identified 8 tips for titling your webinars. Ready? Fasten your seatbelts - we’re starting right now.
#1 Make the most of short webinar titles
You don't have to describe the whole topic in the webinar title. Create a headline that encourages users to dig into the subject. According to HubSpot, 6-13 word titles bring you the most valuable traffic. Keep this in mind when creating a title for your next webinar.
#2 Use the target audience as your webinar title
Another tip on how to choose the perfect webinar title is a very smart yet simple solution - use the name of your target audience.
First of all, such a “trick” helps you catch the attention of those you want to reach the most. Calling them outright - by their name - brings them closer to performing the desired action of signing up for your webinar.
You may want to use the name of a professional group, or citizens of a specific region, for example. Let’s say that you run a webinar about new law regulations for e-commerce businesses in the US. Choosing an appealing title of “what each US-based e-commerce business needs to know about ABC321 regulations” may help you generate the most valuable leads.
#3 Test catchy webinar titles
This one sounds simple, but when it comes to providing catchy webinars titles it may be a challenge!
There’s no rule of thumb when it comes to catchy webinars titles: keep coming up with ideas, check what your competitors are doing, and better them by testing your new titles. For example, use words that usually get attention.
Some good examples are phrases like "... that you've never heard of", or "...that works wonderfully". You can easily get attention by adding some short calls to action such as “CHECK IT OUT” in the title of your webinar. Using capital letters may also help here, but don’t overuse them - otherwise capitalizing may be considered as shouting rather than emphasizing essential aspects in the headline.
Descriptive language will also help you create short and catchy webinar titles. Use suggestive words that are highly emotional (in a positive way!). This will make it much easier for your audience to understand your topic, as well as encourage them to listen to your webinar. If the title is so descriptive, the whole webinar will be too, right?
#4 Create a list
It goes without saying that people like lists. Your perfect audience may be more willing to take action and sign up when they know what to expect. “Tips for managers” may not cover the topic completely, but “16 tips for managers” sounds more encouraging.
By using, for example, "X ways to …" in the webinar title, you will reassure users that everyone can find something that will interest them. If they don't like method number one, there's still the rest of the list to come.
People like to have a choice, and lists give it to them. Take a look at the title of this article. The fact that you’ve already read this far is the best proof that lists work! If you combine a list with any of our other ideas, you can be pretty sure that you've just created one of the best webinar titles out there! For example: “10 ways of quickly cleaning-up that you’ve never heard of”. Let's face it: probably all of us would love to hear about them and would sign up for this webinar.
#5 Be provocative (with your questions)
More ideas for you to try out? Put some questions in your webinar titles and don’t be scared of being a little provocative.
Some of the best webinar titles are those with a hint of provocation.
Instead of asking “would you like to increase traffic on your website?”, ask “do you think it’s possible to increase traffic on your website in 3 days? Let’s find out”. There’s a hint of secrecy and mystery in such a question. Putting some in a webinar title may help you convince those who are tired of average content and expect more.
#6 How to create the best webinar titles?
How to come up with a webinar title that hits the jackpot? By using “how to”.
Simple as that.
According to our previous tips, the right questions can make catchy webinar titles. If you are not interested in provocative questions, or you simply think it’s not your cup of tea and it wouldn’t work on your target group, then a simple "how to do [something]?" may be more than sufficient.
A “how to” form indicates that there are some pieces of advice, guides or tutorials awaiting viewers of the webinar. There’s a pinky swear of added value behind “sign up”, which is why such webinar titles may turn out to be extremely successful. Once you make a promise in your webinar titles, your content needs to live up to expectations though. Make sure that not only your webinars titles, but also the webinars themselves deliver value.
#7 Use keywords in webinar titles
The main goal of keywords is to make it easier (and actually possible) for users to find you, e.g. in a search engine. If webinar titles contain proper keywords, they will be better positioned. Thus, more people may find them by entering specific phrases into a search engine, or on social media. Make appropriate research of keywords before you start choosing webinar titles for your masterpieces. Understanding the algorithms that the search engine uses and what visitors are looking for is half of the battle. If your webinar is at least displayed to a potential viewer, it is already a step closer to being watched.
#8 Show your webinar values in the title
Time is money. People want to know exactly what they will be spending their time on.
By displaying in your webinar title what value it will bring to your audience, you make it easier for them to actually decide to jump onboard. Webinar titles should be clear, simple to understand and short.
If your audience is looking for some answers and the topic is valuable to them, they will most likely click to hear more. There was a split test done by MarketingSherpa that showed some interesting results: clearer webinar titles resulted in a 45 per cent better CTR! It may be really profitable to make your webinar titles loud and clear. Often the best webinar titles are the most straightforward ones. Simplicity is the key.
Creating catchy webinar titles is not as easy as many might think. It requires a lot of testing, peeping on your competitors and understanding your target group.
And there’s no secret recipe for creating the best webinar titles: you do need to try many methods out, analyze what brings your business results, and try to scale it up.
The good news is that once you sort your method out, you can cross this point off the list and move onto creating the actual webinar. And yes, this is where LiveWebinar steps up the game. Check out what more we can offer you, apart from this informative article on the best webinar titles!
Happily combines a love of writing and new technology as a copywriter, and enjoys the puzzle of putting together a good article. In her spare time she likes to catch up on the latest, greatest books, bake chocolate chip cookies and ponder her next travel destination.More posts