What is a webinar?
The basic definitions of a webinar include lecture, training session or seminar which is broadcasted using web conferencing software.
It is also known as shorten form of Web-based seminar.
What is the basis of every webinar?
Sharing content
During a web conference, the host is presenting a specific type of content to attendees.
Presentation
Presenters can also show themselves to their listeners, invite other speakers and share their computer screens for slideshows.
Interaction
Webinars are about providing expert advices, trainings or demonstrations. Some of them are organised in Q&A mode
What typical webinar looks like?
In addition to content, this type of online communication may contain a bunch of interactive elements
Polls & Surveys
To ask a wide range of multiple questions comments or data like email address, a name etc.
Ads
To encourage attendees to buy specific product or service
Chat
Used mostly at the end of webinar in Q&A mode
Call to Action button
Direct your audience to a desired course of action
Why do people organize webinars?
Connection with others only through written words could be problematic. Especially when it comes to business. Plenty kinds of brunches (e-learning, HR, consulting) are using web seminars for internal and external communication.
Communication
A typical example is recruiting new employees by HR branches.
Better UX
Webinars help people to humanize brands and customer experiences
Lead magnet
They are also rapidly boost sales and provide high quality leads.
Lower costs
They save money and time, which instead would be spent on traveling.
What do you need to host a webinar?
Connection with others only through written words could be problematic. Especially when it comes to business. Plenty kinds of brunches (e-learning, HR, consulting) are using web seminars for internal and external communication.
Basic tools
In fact, all you need to organize web conference is an Internet connection, a webcam and a computer with webinar software.
Sense of quality
If you want to be sure that attendees hear your voice clearly it's good to have a high quality microphone.
Plan & idea
Well organised and planned webinars can work miracles. Most effective ones have established objectives and an agenda.
How to choose the best webinar software?
Often choosing the right software depends on the type of online meeting you are going to hold. Are you going to host marketing webinars, e-learning courses or web conferences?
On-demand options
Webinars often are thrown in real time and some of them are recorded in purpose to be available later on demand.
Stream & Record
That's why you should pay attention about streaming and recording features on particular webinar platform.
Why you should start to host meeting webinars?
Reaching customers
This is a great possibility to reach people includes your customer base or audience.
Large effect at low cost
Webinars are also inexpensive to create and there is a big chance that you can host them as professional as big companies do.
Brand awareness & better targeting
By throwing webinars you can raise awareness of your brand and better know your customers.