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How to launch a webinar without an email list

Gathering an email list can be time-consuming, but it’s worth it if you want to launch a successful webinar. However, what if you don’t have an email list? Is it still possible to launch a webinar?

The answer is yes – but you’ll need to put in some extra work. Here are a few tips on how to launch a webinar without an email list:

01 Use social media

Social media can be extremely effective in reaching out to potential attendees and promote your webinar. Create posts about your upcoming webinar and make sure to use eye-catching visuals, such as images or videos. And don’t forget to use relevant hashtags so people can easily find your posts.

02 Reach out to influencers

Another efficient way to promote your webinar is to reach out to influencers in your industry and ask them to spread a word of two about it for you. This can help you get more exposure and reach a wider audience – even if you don't have it in the first place. Influencers in your industry can be a great asset, so make sure to utilize them. Most likely they won't be opposed to helping you out, yet you may have to pay for their services.

03 Collaborate with other businesses

Copromoting your webinar with other businesses can result in getting more sign-ups. This can be done by cross-promoting each other’s webinars or by teaming up for a joint webinar. As they say, two heads are better than one, also in buisness.

04 Use paid advertising

If you want to reach a larger audience, you can always use paid advertising. This can be done through platforms such as Google Ads or Facebook Ads. Just make sure to create an engaging ad that will capture people’s attention and get them to click on it – this may not be a cheap option, but it can be worth it if you want to reach a large number of people to attend your webinar.

05 Promote it on your website

Make sure to promote your webinar on your website as well. You can do this by adding a banner or pop-up about the upcoming webinar. You can also include a call to action in your blog posts, with direct inks to the registration page. If you make it standing out , people will notice it and be more likely to sign up.

06 Send out personal invitations

Reach out to your friends, family, and colleagues and ask them to spread the word. You can also send out physical invitations if you have the budget for it and a group of people who you think would be interested.