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What is a good webinar registration rate
Running a webinar yet struggling to get sign-ups? Creating and marketing a webinar is only half the battle – you also need to make sure that people actually register for it.
But what is a good webinar registration rate?
The answer may surprise you…
Webinar registration rates vary depending on various factors.
#1 What is the quality of your audience list?
The quality of your audience list is the number one predictor of whether you’ll have a successful webinar. If you’re promoting your webinar to people who are not interested in the topic, no matter how well you market it, you won’t get many registrations. But if you have a high-quality audience list that’s full of people who are interested in what you have to say, you’re more likely to get a good turnout.
#2 What is your webinar about?
The topic of your webinar also plays a role in how many people will register. If you’re talking about a popular, timely topic that’s relevant to your audience, you’ll probably get more sign-ups than if you’re talking about something that’s not as interesting or relevant. You must also make sure that your title and description accurately reflect the content of your webinar. If people register for your webinar expecting one thing but get something else entirely, they’re not likely to sign up for future webinars.
#3 When do you run your webinar?
The time and day of your webinar can also affect registration rates. If you’re running a webinar during working hours on a weekday, you’re likely to get fewer sign-ups than if you ran it in the evening or on a weekend. People who are interested in your topic may not be able to attend if it conflicts with their work schedule.
You should also take time zones into account. If you’re running a global webinar, make sure to offer multiple timeslots so that people in different parts of the world can attend.
#4 How do you promote your webinar?
Your webinar promo activities can also affect registration rates. If you’re only promoting it through email, you’re likely to get fewer sign-ups than if you promoted it through multiple channels. Try promoting your webinar on social media, in blog posts, and on your website to reach the widest audience possible.
You should also make it easy for people to register for your webinar. If your registration process is long and complicated, people are likely to give up and not sign up. Make sure your registration form is short and easy to fill out, and that you’re offering multiple ways to register.