FAQ -> Integrations -> How to properly connect a tracking pixel to LiveWebinar?

How to properly connect a tracking pixel to LiveWebinar?

The LiveWebinar platform allows webinar participants to be tracked using so-called tracking pixels. Currently, it is possible to use: 

- Google Tag Manager 

- Google Analytics (including GA4) 

- Facebook Pixel 

- LinkedIn Pixel 

- Segment Pixel

- Custom pixel 

Below are step-by-step instructions on how to use the tracking pixel option. 

1. In the event creation panel, go to the Tracking tab 

LiveWebinar interface

 

2. Here you can paste the appropriate keys and identifiers to properly configure the service. 

LiveWebinar interface

Google Tag Manager - For Google Tag Manager, paste the Container ID (in GTM-XXYYZZZ format). You can find it, among other things, in the Google Tag Manager main panel, which will be displayed right after logging into the service. 

LiveWebinar interface

Google Analytics Universal - copy and paste the Tracking ID, which you will find in the admin panel. 

 

LiveWebinar interface

Google Analytics 4 - copy and paste the Service ID, which you will find in the admin panel. 

 

LiveWebinar interface

 

Facebook Pixel - copy and paste the Pixel ID from the Events Manager tab in your account 

 

Facebook Pixel interface

Pixel segment - you can find more information here.