Lead Generation through Webinars: The key to success in the Digital era

Webinars are becoming increasingly popular as a tool for lead generation. Reports indicate that 84% of organizations spend less on virtual events than their in-person counterparts, and the number of organizations that planned to use a virtual event as part of their marketing plan doubled last year. Webinars bring success to those who use them, with a 36% increase in popularity of so-called "always-on webinars". But what exactly defines a "webinar" and why are they so important for lead generation?

What is a Webinar?

A webinar is an online video event (web-based seminar) designed to capture leads by enabling real-time engagement between presenters and attendees. It offers an educational format with interactive Q&A sessions.To read more, check out our article: What is a Webinar?

Webinars are simpler to implement than a Full-Blown Conference

Webinars are easier to implement than full conferences because they require only internet connectivity, eliminating the need for a physical venue and reducing logistics and costs.

Webinars are a concentrated dose of information that positions you as an Industry Expert

Webinars are like mini-conferences that typically focus on a single issue, product, service, or message. You can focus and dig deep into a topic, providing added value to attendees.

How Your Lead Generation Team can create webinars guaranteed to attract Highly Qualified Leads

While every webinar is unique and requires personalization, there are common approaches to hosting a webinar that can deliver the quality leads you are looking for time and time again. The webinar creation process includes the following steps:

Steps to create webinars that attract highly qualified leads:

1.  Choose an effective webinar style and format proven to generate leads.
2. Select a hosting platform that offers excellent audience experience and
   analytics.
3. Implement a smart registration process to capture lead information.
4. Promote webinars via the marketing channels where your strongest leads are
   active.
5. Present as an organized, charismatic expert to engage attendees.
6. Analyze data, optimize the webinar experience, and repeat to improve lead
   quality.

Is your Demand Generation team ready to start using Webinars?

Want to host a great webinar and establish an always-on webinar strategy that converts? You'll need a full-service virtual event tool that includes:

• Integrations with popular marketing tools and CRM systems
  Amazing customer service
  An event app that makes virtual events a breeze

Fortunately, LiveWebinar offers these key features and many more.

Transforming an ordinary webinar into a high-quality lead generation machine doesn't have to be difficult. See for yourself and sign up for a free LiveWebinar trial. And now that you know effective demand generation strategies and how webinars can become streamlined, keep the momentum going with our free trial account!