Artificial intelligence has seamlessly integrated into our daily lives, and its influence extends also to the webinar industry. Tools like ChatGPT play a pivotal role in streamlining online meetings, offering considerable time savings for creators and speakers. However, harnessing the full potential of this technology requires a mastery of a specific skill – the art of crafting commands, commonly known as prompts.
In this article, we delve into the essential principles of prompt creation, accompanied by practical and insightful examples. Keep reading to see how to achieve the best results.
What is a prompt?
A prompt is nothing more than an instruction issued to programs that base their operations on artificial intelligence. The effect you get depends on how you phrase the prompt.
One may ask a question: is writing prompts an easy task? The answer is both yes and no. The ease of the process depends on various factors. If you believe that entering a quick, short command into a chosen program, like:
"Write an article about how to make money on webinars"
...is sufficient, you are likely mistaken. Or rather, the chances of receiving valuable content that will satisfy you may be slim. You will get a generic answer that may not match the required format or is written in the wrong tone. So, what should you keep in mind when creating a prompt?
Main Principles of Writing Prompts
Contrary to common belief, crafting a good prompt involves careful contemplation and consideration of various factors. In simpler terms, you must have a clear idea of what you want. Your prompt should be specific and focused on the goals you aim to achieve. After all, ChatGPT is just a tool - it will precisely execute what you ask for, no more and no less.
When creating an AI prompt with ChatGPT, consider the following questions:
1. WHO is the author of the text?
Envision this individual. Create his/her specific persona. Who is this? What is their role? For instance, should the text be crafted by a digital marketing specialist or an SEO expert? In which company does this person work, and in what industry? Feel free to specify the company and provide a link to its website.
An example might be:
"You are an SEO copywriter working for a company that organizes webinars…"
2. WHERE will the AI-generated text be used?
Will it be included in a a blog post on the website? A Facebook post? Or perhaps an email inviting attendees to a webinar? What purpose should the content serve? Does it aim to attract attendees to a webinar and emphasize the benefits of participation?
An example could be:
"Write an email invitation for a webinar on the topic: ...", highlighting the benefits of participation.
3. WHAT should the content include?
Identify the products or services to describe and the features that should be emphasized. Create a list for clarity, considering what aspects matter. The more data the tool receives, the more specific the response will be. For instance:
"The content should include..."
"The webinar we are promoting involves product X, with a focus on its function…"
4. HOW (in what style) should the AI-generated text be written?
Should it be written in a formal or informal style? Should it include using more colloquial language, or quite the contrary? Determine the type of text you're aiming for – informational, marketing, or engaging.
Examples might be:
"Imagine you're a journalist for the x portal. Write an article about... in a similar style, to be placed here: (website address)."
"Write an informal, engaging Facebook post on..."
"Write in the style/tone of…"
Or are you seeking ideas?
Remember that with artificial intelligence, such as ChatGPT, you can generate not only entire texts but also batches, excerpts, summaries, tables of contents, and various other forms, along with the ideas themselves. It all depends on what you ask for. For example:
'Write a brief for a blog post...'
'Create a plan to promote webinar X on Facebook...'
To summarize this section of the article:
Clearly communicating all the essential information in the prompt sent to the AI tool is crucial to obtaining the content you desire. It's also important to be logical in conveying information, or in other words, 'not to jump around topics.' This is where the checklist of questions we presented above can be useful, as it systematizes the information we need to remember.
Additionally, the prompt should be rich in content but as concise as possible, without unnecessary embellishments or what is sometimes called verbal padding, like 'very' or 'a little.' Moreover, we should provide context information first and then pose the question.
What else affects the quality of the generated text?
Verification and proofreading
Once you have generated a text, don't forget to read it over. This could be regarding grammar, punctuation, vocabulary, or even the content's substance. AI-based programs often 'hallucinate,' meaning they provide incorrect data and sometimes stray off-topic.
Editing and adjustment
Critically examine the text and ask yourself whether it needs to be supplemented. Did it exhaust the topic? Is this what you intended? If something seems off, which is common with auto-generated texts, either add to or edit the content manually, or ask the program more specific follow-up questions.
Remember that the first draft you receive may not be final, and rarely does it become so. Therefore, repeat your command, compare the answers, pick the best parts, and assemble them into a piece that best fits your requirements.
What to avoid in a prompt?
- Generic terms such as "better" without clear context
- Jargon only a narrow group of people would understand
- Multiple commands/questions in one prompt
- Disorder and chaos in the prompt
What else to keep in mind?
You are the one responsible!
Remember that artificial intelligence can significantly help develop marketing and promotional content for webinars, but it won't do all the work for you. It serves only as support, and it is us who need to know what we want it to produce and what we are aiming for. We must also critically approach the responses generated, as not each of them will be substantive, complete, or clearly written.
AI Tools Hallucinate
A characteristic of tools based on artificial intelligence is their tendency to make things up, known as 'hallucinating,' which is a trait of the language model that AI is. Hallucination, or confabulation, occurs when the tool struggles to find a quick response to a posed question. We should, therefore, remain vigilant as artificial intelligence sometimes provides answers that are completely detached from reality.
You Need the Right Tool for Webinars
In creating webinars, the knowledge of the organizers is of course very important, meaning the substantive content they wish to convey during meetings with their audience. The way knowledge is conveyed is also extremely important, if not the most important, and here modern online platforms designed for conducting webinars come to the rescue.
Choosing a Webinar Platform
LiveWebinar stands out as a highly recommended tool for hosting webinars and online courses, boasting a variety of user-friendly and beneficial features. These functionalities not only allow you to create captivating webinars but also simplify the promotional aspect and enable you to generate revenue effortlessly. The platform encompasses a spectrum of features, including Certificates, Participant Engagement tools, a One-Click Registration Link, Paid Webinars, and Evergreen Webinars. Additionally, it seamlessly integrates with various marketing automation tools.
This comprehensive set of features streamlines the organization of engaging and interactive webinars, making them appealing to potential participants. Consequently, you can attract new customers and extend the reach of your services effectively. Explore more details here and set up a free account.