Selling infoproducts online successfully requires a strategic approach to capturing attention, clearly conveying value, and building trust. This guide explores practical techniques, including webinars, marketing best practices, and essential tools that will empower you to create compelling sales funnels and effectively promote your digital products.
| What are infoproducts? | Why does selling them matter? What are the benefits? Common examples and the way to use them to earn money. |
| Infoproduct selling strategy |
Learn how to clearly define your audience, craft compelling offers, and position your products effectively. |
| Using marketing automation | Automate marketing tasks to consistently engage your audience and increase sales efficiency. |
| Webinars for increased engagement and sales | Techniques for delivering compelling webinars to boost audience engagement and conversions. |
| Continuous Optimization and Scaling | Techniques for analyzing sales performance and scaling your infoproduct business successfully. |
Selling infoproducts online — whether it’s a course, ebook, template, or training — is one of the best ways to turn your expertise into income. But let’s be honest: it can feel a little overwhelming at first. How do you actually get people to notice your offer, trust you enough to buy, and then keep coming back for more?
Good news: you don’t need to be a tech wizard or a marketing guru to get this right. With a solid strategy, a few smart tools, and a little persistence, you can build a system that brings in consistent sales and happy customers. Let’s walk through it together.
Why selling infoproducts online matters
Infoproduct sales are growing fast — and for good reason. They’re low-cost to create, easy to deliver, and can reach people all over the world. Whether you're a coach, creator, freelancer, or educator, selling digital products is a great way to scale your business and share what you know.
But to make it work, you need more than just a great product. You need to understand how to market it, engage your audience, and guide them through a journey that ends in a confident “yes.”
What are infoproducts?
Infoproducts (short for "information products") are digital goods that share valuable knowledge, skills, or expertise to solve a specific problem or fulfill a need for the buyer. These products are completely intangible and delivered in digital formats, making them easy to scale, distribute, and profit from efficiently.
Why are infoproducts popular?
Infoproducts have skyrocketed in popularity, and it’s easy to see why. They offer an amazing chance for anyone to earn passive income while serving their audience in a meaningful way. Think about it – once you’ve created an infoproduct, like an e-book or an online course, you can sell it over and over again without the hassle of manufacturing or shipping.
Plus, because everything is digital, your products are accessible to people all over the world at any time, so are infoproduct ales as well. Whether you’re solving problems in fitness, marketing, or even creative hobbies like graphic design, infoproducts let you easily share your expertise with a global audience while scaling your business beyond limits.
Benefits of infoproduct sales
Infoproduct sales don’t have to be complicated. Focus on your audience, deliver real value, and use tools that make your life easier. With the right mix of digital product online marketing strategies, automation tools for sales, and a little trial and error, your next launch can be your best one yet.
Getting started with infoproducts doesn’t require a huge budget or tons of resources. In fact, it’s one of the easiest ways to kickstart an online business. With tools to help you create and share digital content quickly, almost anyone can turn their knowledge into a product.
Whether you’re looking to grow a side hustle, transition into full-time entrepreneurship, or just want to share your expertise in a fun way, infoproducts are a flexible, low-risk way to do it. They’re not just about making money – they’re about creating something valuable that helps others while building a business you’re passionate about.
Common examples of infoproduct sales include:
E-books: Digital books that provide in-depth information on a specific topic. Example: A guide on weight loss strategies.
Online Courses: Video or text-based learning programs organized into modules. Example: A course teaching coding or graphic design.
Webinars/Workshops: Live or recorded online sessions focused on education or training. Example: A webinar on digital marketing strategies.
Audio Products: Podcasts, audiobooks, or soundtracks. Example: Meditation audio guides or business coaching podcasts.
Software or Tools: Specialized online tools that help users solve problems. Example: Tools like productivity planners or algorithms designed for specific strategies.
How to build your infoproduct strategy?
#1 Know your audience
Before you build anything, get clear on who you're helping. Are you speaking to busy entrepreneurs? First-time parents? Beginner designers? The more specific you are, the easier it’ll be to speak their language and solve their problems.
Ask yourself:
Who will benefit the most from my product?
What challenges are they trying to solve?
Use tools like customer surveys, online analytics, and audience engagement tactics to narrow down your niche.
#2 Craft content that clicks
Now that you know who you're talking to, create something that really delivers. Your offer should clearly answer the question: “What’s in it for me?”
Make it easy to understand, packed with value, and hard to ignore. Bonus points for adding testimonials, before/after examples, or sneak peeks inside the product.
Your content should address your audience's biggest pain points and provide actionable solutions. Bundle your core offer with bonuses, limited-time discounts, or exclusive access to incentivize buyers. Use content marketing for infoproducts, such as blog posts, downloadable guides, and video teasers, to showcase the value of your products.
#3 Create effective sales funnels
Build a landing page that works
Your landing page is where the magic happens — or doesn’t. Keep it clean, focused, and clear. Use strong headlines, clear benefits, and a call-to-action that makes people want to click.
Don’t forget to include social proof (think: reviews, star ratings, screenshots) to help build trust.
The best video platforms, such as LiveWebinar, offer in-built landing pages that can be easily customized to your needs. So you don't need to use any additional tools. It's convenient and helps you save time.
Read more about creating effective landing pages that win customers in our other blogpost: How to create 5 types of landing pages that will help you win customers.
Make email marketing work for you
Think of email as your behind-the-scenes sales assistant. It helps you stay in touch, build trust, and nudge people toward buying. Set up a welcome sequence, share helpful content, and mix in some promotions — just don’t be spammy.
Remember: the goal is to build a relationship, not just make a sale.
Efficient email marketing is one of the most powerful tools to sell infoproducts online successfully. It allows you to apply smart infoproduct selling tips by nurturing leads with helpful, targeted content. With the right digital product marketing strategies, you can guide potential buyers through well-crafted online sales funnels using automated email sequences. These messages can include engaging content marketing for infoproducts, timely webinar invitations, and upsell offers - all tailored to different audience segments. By combining conversion optimization techniques with automation tools for sales, email marketing helps keep your audience engaged and steadily moving toward purchase.
Therefore, it is good to use the best tools - webinar platforms such as LiveWebinar that will offer you automated email sending and preparation.
Read more about email sequences in our other blogpost: How to build email marketing using webinars?
#4 Use automation tools for sales
One of the best parts of selling online? You don’t have to do it all manually. Tools like ConvertKit, MailerLite, and Kajabi let you automate emails, reminders, and even your sales page logic.
What’s even better? Webinar platforms such as LiveWebinar let you quickly prepare mail templates just as you wish, and then automate sending. So you save time and energy!
This means more time for you — and a smoother experience for your customers.
#5 Personalize for better results
People love feeling like you “get” them. Use tags and segmentation to send messages that match where they are in their journey. Someone who just signed up for your freebie doesn’t need the same message as someone ready to buy.
How to use webinars for more engagement (and sales!)
Plan webinars that deliver
Webinars are a powerful way to connect with your audience in real time. Use them to teach, build trust, and introduce your product. Make sure your webinar has a clear structure: teach something valuable, then share how your product can take things further.
You don’t need to be perfect — just be real, helpful, and confident in what you’re offering.
Turn viewers into buyers
During the webinar, keep things interactive. Ask questions, run polls, and leave time for Q&A. After it ends, send a replay and offer a limited-time bonus to encourage fast action. This is where webinar marketing strategies really shine.
How can LiveWebinar help?
LiveWebinar can be a game-changer when it comes to selling infoproducts online. With powerful webinar marketing strategies built right into the platform, you can host live demos, training sessions, and product previews that truly engage your audience. Its interactive tools — like polls, Q&As, and screen sharing — make it easy to showcase your digital products in action while keeping participants actively involved.
Plus, features like automated reminders, customizable registration pages, and detailed analytics help you optimize every step of your sales funnel. Whether you're running a one-time launch or an evergreen campaign, LiveWebinar gives you everything you need to convert viewers into buyers with confidence. When you follow some conversion optimization techniques, it is even more effective.
How to use LiveWebinar to boost your infoproduct sales
Selling infoproducts online — whether it’s an eBook, course, or digital guide — takes more than just a great idea. You need the right tools and a smart plan to turn visitors into customers. That’s where LiveWebinar can help.
Use online marketing automation tools
To grow your audience and keep people interested, automation tools for infoproduct sales are a must. With LiveWebinar, you can set up great online marketing and email campaigns that send helpful content and reminders automatically. You can also group your audience by interests and send them the messages that fit best. This saves you time and helps keep engagement high. By combining conversion optimization techniques, engaging webinar experiences, and automation-backed online sales funnels, you’ll be ready to turn your ideas into real income.
Build smarter infoproduct sales funnels
Your infoproduct sales funnel is how you guide people from the first click to the final purchase. Start with a clear landing page that explains your offer. Add a freebie (like a short guide or checklist) to get more signups. With LiveWebinar, you can connect your webinar events directly to your online sales funnels, making the process smooth and simple.
LiveWebinar’s landing page editor makes it easy to create beautiful, high-converting registration pages – no coding required. With a simple drag-and-drop interface, you can fully customize layouts, add your branding, and highlight key event details to capture your audience’s attention. Whether you're promoting a webinar, digital product, or online course, this tool helps boost sign-ups and improve your infoproduct sales strategy.
Customize everything to match your brand
Branding builds trust — and LiveWebinar lets you add your logo, colors, and style to your emails, registration forms, and presentation rooms. You can even connect the platform to your favorite sales tools, making everything work together.
Webinars that help you sell
Webinars are one of the best infoproduct selling tips out there. They can be a great part of your digital product marketing strategies. Use them in your online marketing to show off your product, answer questions, and talk directly to your audience. With LiveWebinar, you can run live webinars or pre-recorded ones. And if someone misses the event, no problem — just send them a replay automatically!
Real examples of how this works
LiveWebinar helps creators in many ways:
- Launching new infoproducts with live demos or how-to sessions.
- Growing sales of existing products with regular webinars.
- Building strong customer relationships through helpful content.
- Turning interested leads into paying customers using smart webinar marketing strategies.
With the right mix of tools — like content marketing for infoproducts, automation, webinars and digital product marketing strategies – selling online becomes easier and more effective. And with LiveWebinar, you have everything you need in one place.
Conclusion
Selling infoproducts online is all about reaching the right audience, delivering real value, and using smart tools to streamline your sales process. From building a solid marketing funnel to running engaging webinars, there are countless ways to boost your digital product sales. If you're ready to turn your knowledge into income, LiveWebinar gives you everything you need – from automation features to powerful webinar tools – all in one platform. Ready to get started?
Sign up for LiveWebinar today and take your infoproduct sales to the next level!