Wondering how to make a webinar on demand (and pondering whether or not you should even do it)?
We’ve got you.
Statistics show that webinars are just as popular as ever, with attendance rates often reaching 50%.
That’s really good—and it helps to demonstrate why webinars should be one of your key digital marketing channels. But while live webinars gobble up lots of traffic and convert your audience, on demand webinars can achieve even better results after its initial launch.
In this article, we’ll be taking a look at exactly how you can create a webinar on demand from scratch. But first…
Why Should You Make an On Demand Webinar?
Hosting webinars is a fantastic tactic to include in your marketing strategy. They allow you to:
- Share your skills
- Raise awareness of your latest products/services
- Generate leads
- Build relationships with your customers
- Boost sales
Indeed, as many as 73% of your attendees could turn into leads.
Webinars are also:
- Easy for your audience to attend
- Great for extending your reach
The issue is that not everyone can attend a live webinar. Maybe something came up and they just couldn’t make it. This means they’ll miss out—but so will you because you won’t be able to turn them into a lead.
On demand webinars are easy for you to record and they also ensure that no one truly misses out. You get a second chance to convert your audience. They’re also cost-effective and easily marketable.
More than anything, they’re perfect when it comes to converting more leads (as we’ll find out below).
How To Make an On Demand Webinar (And Increase Engagement)
On demand webinars are certainly cost-effective and they’re most definitely easy for your audience to watch.
In this section, we’ll be walking you through the process of making a webinar from A to B—including how to market your on demand webinar once it’s recorded.
How To Record Your Webinar
The thing with a live webinar is that lots of planning must go into it before you execute it. You have to write a script, rehearse it and maybe even add some pre-recorded videos and slides to it.
With an on demand webinar, you don’t have to do too much more than that—other than just record it.
An excellent webinar platform should come with the option of recording your live webinar. With LiveWebinar, you just need to make sure you click the “Rec” icon as soon as your webinar goes live (or maybe just before).
Then, once the webinar is over, it will automatically be recorded and stored in your drive for recordings.
How To Edit Your Webinar
The beauty of a webinar on demand is that you get to polish it up. You can edit out any awkward pauses, improve the lighting and audio quality (for example, you can turn the volume up if necessary), as well as add extra images and videos.
And if there are any gaffs during the live webinar? You can get rid of them too.
All of this can help to make your webinar more engaging and compelling. You can also add transcripts, slides and highlight reels during the editing process.
Pretty cool, huh?
Even better, you don’t need any previous video editing experience (although it helps). All you need is LiveWebinar’s Recordings Editor.
Consider Creating a Series of Mini Webinar Videos
Another great thing about a webinar on demand is that you can chop it up into bite-size chunks.
For example, let’s say you’ve got an hour long webinar recording. Whilst you could (and should) turn the whole thing into a 60 minute webinar on demand, you could also chop it up into different segments.
5-10 minute segments are, after all, easier to digest for a lot of people. What’s more, you could turn it into a content series of sorts, releasing each one on different days. This can help to build some serious anticipation and you could add a CTA to the end of each segment. A major benefit here is that, if a lead doesn’t convert after the first, second, or even third segment, they might convert after the fourth one (or fifth one).
Pro tip: If you go down this route, consider creating a webinar video hub on your website. This is where you can store your webinar on demand content series so that users can pop along and watch whatever segment they want whenever they want.
Make sure to add a lead capture form that each site visitor must fill out before they download the content!
Movies are awesome. And nothing builds excitement about a brand new blockbuster more than a movie teaser.
Are webinar on demand teasers just as exciting?
Okay, maybe they’ve got nothing on the latest DiCaprio movie. But when it comes to building a buzz around your webinar (and your brand), webinar on demand teasers are well worth your time.
A webinar teaser is a short video clip that gets people excited about your on demand webinar. It can be:
- Cut to music
- Condensed into around a minute or two
- Contain a Voiceover
It should also include a strong call to action at the end of the teaser that shows people how they can access your video and when.
That all said, it’s really important that you consider creating a template of your teaser and then add a voiceover. This will ensure your teaser has structure (important) and will make it easier for people to understand your message.
You can publish your teaser to the landing page (we suggest working with web developers to get this bit absolutely right so that you attract as many leads as possible), and you can also…
Add Your Webinar To Various Channels
Once you’ve got your on demand webinar and your teaser, you can then start adding them to your different marketing channels.
Indeed, the fact that you can do this is another major benefit that on demand webinars have over live webinars.
For example, you can add your on demand webinar to a landing page and use it to generate leads. Additionally you should create an email sequence and send it out to your subscribers.
Naturally, you should also add your on demand webinar to your social media channels. That said, it’s important to bear in mind native content here. For instance, while adding a full-length video to your YouTube channel is a smart idea, it might be wiser to post bite-sized chunks to, say, Instagram.
And if you have the time and plan to create multiple on demand webinars in the future, you could even set up a webinar TV channel.
Boost Engagement Post-Webinar with Relevant Resources
A webinar is a great way to generate leads—but it’s very important that you work hard at engaging your viewers after the webinar is over. You’ll need to stay in touch with them in order to make lasting connections and build strong relationships.
Once viewers have downloaded and watched your webinar, make sure to send them relevant resources. These might include eBooks related to the webinar, as well as links to blog posts and even links to other websites.
The main thing is that the value doesn’t stop once the webinar is over. It has to keep coming.
Repurpose Your Webinars
Your on demand webinar is just one way you can get your message across to your audience. Other ways include blog posts and even podcasts.
This is because not everyone will watch your webinar. While some people are visual learners, others are auditory learners and prefer to listen to content. That’s why it’s a smart idea to repurpose your on demand webinar and target different segments of your audience.
This means taking the core essence of your webinar and translating it into different mediums. You could create a blog post (or a series of blog posts) related to your webinar, as well as release a podcast episode that goes over the main points.
You could even release bite-sized Instagram Stories that tie into your on demand webinar.
If you’re still not sure whether to go with a live webinar or an on demand webinar, you could always just go with both. You could record a live webinar in front of a live audience, before repurposing it later on for more engagement.
If you do create an on demand webinar, just make sure to edit it to a professional standard and extract as much juice out of it as possible. This could mean creating a mini series and, as we’ve seen, building up a buzz with an email sequence.