Are you looking to create a landing page for your upcoming webinar? In this blog post, we will walk you through the process of creating a high-converting webinar landing page. We'll provide tips and tricks for designing an effective page, as well as examples to help you get started. So what are you waiting for? Let's get started!
What is a webinar landing page?
A webinar landing page is a standalone page created specifically for promoting and registering people for a webinar. This type of page usually includes key information about the upcoming event, such as the date and time, topics that will be covered, and who will be speaking. Additionally, most webinar landing pages include a sign-up form to collect leads' contact information.
Why do you need a landing page for your webinar?
Webinar landing pages are an essential part of any effective marketing strategy for several reasons. First, they provide a central place for all of your webinar promotion to funnel into. This makes it easy for people to find everything they need to know about your event in one place. Additionally, webinar landing pages can help you to collect leads and track conversions. By including a sign-up form on your page, you can capture information about people who are interested in attending your webinar. This is valuable data that you can use for future marketing efforts. Finally, webinar landing pages can be a great way to boost SEO. By including keywords on your page, you can improve your chances of ranking in search engines and driving traffic to your site.
Now that we've answered the question "what is a webinar landing page," let's move on to some tips for creating an effective one.
The components of an effective webinar landing page
#1 Keep it simple
When it comes to webinar landing pages, less is more, also when it comes to design. You don't want to overload visitors with too much information or too many options. Instead, focus on keeping your page clean and concise. Include only the most essential information about your event, such as the date, time, topics, and speakers. And be sure to include a clear call-to-action (CTA) that tells visitors what you want them to do, such as "sign up now", but we'll talk about it later on. For quick turnaround, you may consider building your landing page with a Carrd template.
#2 Add the right CTA
As we mentioned in the previous tip, your CTA is one of the most important elements of your webinar landing page. The CTA should be clear, concise, and tell visitors exactly what you want them to do. For example, if you want people to register for your webinar, your CTA could say "register for free", "sign up now", or "reserve your spot".
Your CTA should also be prominently featured on your page. It should be easy to find and stand out from the rest of the content. You can accomplish this by using a contrasting color or adding a button. You may find it fascinating that a QR code (which can be easily created using a QR code generator) can also be used as a CTA.
#3 Speak benefits, not features
When you're writing the copy for your webinar landing page, it's important to focus on the benefits of attending, rather than the features of your event. What's the difference? Features are the facts about your webinar, such as the date, time, topics, and speakers. Benefits are what your attendees will gain by attending, such as new knowledge or skills.
People are more likely to sign up for your webinar if they can see how it will benefit them. So when you're writing the copy for your page, make sure to focus on the benefits of attending. For example, rather than saying "our webinar will cover X topic," try something like "attendees will learn X".
#4 Present the host (and guests)
Your webinar landing page is the perfect place to introduce your host (or hosts) and any special guests. If you have a high-profile speaker lined up for your event, be sure to mention it on your page. This will help to build interest and excitement around your event.
You can also use this space to share a little bit about your host's experience or expertise. This will give attendees a sense of what they can expect from the webinar and help them to decide if it's right for them.
If you have multiple hosts or speakers, consider featuring each one on their own section of your page. This will give visitors the opportunity to learn more about each person and help them to decide if they want to attend.
#5 Show the agenda
An effective webinar landing page will also include an agenda. This will give attendees a sense of what they can expect from the event and help them to decide if it's right for them.
Be sure to list all of the topics that will be covered during the webinar, as well as the names of any speakers. You may also want to include the date and time of the event, as well as the length of the event.
If you have a lot of information that you want to include on your agenda, consider using a bullet point list. This will make it easier for people to scan and find the information they're looking for.
#6 Test your registration form
Your webinar landing page should include an intuitive registration form. In this spot, people will enter their information to sign up for your event.
When creating your form, it's important to keep it simple. Ask for only the most essential information, such as name, email address, and company name.
You may also want to consider using a tool to create your form, for example, an online form builder that allows you to create beautiful, user-friendly forms. This can be a great way to make your form stand out and encourage people to sign up for your event.
Once you've created your form, it's important to test it to make sure it's working properly. Send a test email to yourself or a friend to make sure that the form is sending the information you want it to.
You should also test any other elements of your page, such as the CTA button and the registration confirmation message. This will help to ensure that everything is working correctly and that people can easily sign up for your event.
#7 Add testimonials and social proof
If you've hosted a webinar before, or if you have any testimonials from past attendees, be sure to add them to your page. This will help to build trust and show potential attendees that your event is worth their time.
You can also add social proof to your page in the form of badges or logos from companies that have partnered with you. This will show potential attendees that your event is credible and trustworthy.
If you don't have any testimonials or social proof yet, don't worry. You can still add these elements to your page as you get them. Just be sure to update your page regularly so that potential attendees can see the most recent information.
#8 Offer extra freebies or materials for participating
One way to encourage people to sign up for your webinar is to offer extra freebies or materials for participating. For example, you could offer a free e-book or white paper for people who register. This will give them something to look forward to and help them to see the value in attending your event.
You could also offer a discount on your products or services for people who sign up. This will give them an incentive to participate and help you to boost sales.
Whatever freebies or discounts you offer, be sure to add them to your webinar landing page so that potential attendees can see them. This will help to increase sign-ups and make sure that people are getting the most out of your event.
That's it! By following these simple tips, you can create an effective webinar landing page that will help you to boost sign-ups and ensure a successful event.