The world of events is changing fast – and technology is taking center stage. In 2025, promoting events successfully – from webinars to hybrid conferences – takes more than a great idea. You need the right tools. In this article, we’ll walk you through 11 top event marketing platforms (plus alternatives) to help you attract attendees, engage them effectively, and measure your results. Whether you’re hosting online, in-person, or hybrid events, you’ll find solutions tailored to your needs and budget.
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Why Tech is the Backbone of Event Marketing in 2025
Planning and hosting events has never been more exciting – or more complex. Yet many organizers face the same recurring challenges. Some admit, “I don’t know how to effectively promote my event and attract the right people.” Others struggle with juggling multiple tools that don’t integrate smoothly, creating frustration and wasted time.
There’s also the concern that event tech is becoming too complicated: “I need something powerful, but I don’t have a full IT team to run it.” And with new tools launching every year, it’s easy to feel overwhelmed: “How do I know which ones are still relevant in 2025?”
These pain points highlight a bigger truth – without the right tools and strategy, even the best event ideas can fall flat. That’s why modern organizers are turning to all-in-one platforms that simplify event management, cut down on tool overload, and make it easier to focus on what truly matters: delivering unforgettable experiences that attract and engage the right audience.
11 Best Event Marketing Tools for 2025
Here’s our curated list of the top event planning software and online event management tools this year. Each entry includes key features – because every tool has competition, and comparison is how you find the best fit.
#1. LiveWebinar
LiveWebinar is one of the most versatile event marketing tools on the market, designed for businesses that need flexibility without technical headaches. With its no-download, browser-based access, attendees can join from anywhere, on any device, without barriers.
The platform comes loaded with interactive engagement features like polls, Q&A sessions, breakout rooms, and calls-to-action that help boost audience participation and conversions.
For brands, LiveWebinar offers white-label customization, allowing you to fully tailor the experience with your own logo, colors, and branding - perfect for agencies or companies running client-facing events.
Its powerful CRM and marketing automation integrations also make it easy to nurture leads and measure ROI. Whether you’re hosting training sessions, product demos, or large-scale webinars, LiveWebinar gives you the tools to run seamless, professional online events.
Best for: Flexible webinars and online training.
- No-download access from any browser
- Engagement tools: polls, Q&A, breakout rooms, calls-to-action
- White-label customization for branded events
- Integrations with CRM and marketing automation platforms
#2. HubSpot for Events
HubSpot isn’t just a CRM, it doubles as a powerful event promotion solution when combined with its marketing suite. You can create sleek landing pages and registration forms in minutes, track signups, and run email campaigns to keep attendees engaged before and after your event. With built-in automation, HubSpot ensures no lead falls through the cracks.
What sets HubSpot apart is its ability to retarget attendees and prospects with ads, maximizing attendance rates and keeping your brand top-of-mind. If your goal is to align events with a broader inbound marketing strategy, HubSpot is one of the best event marketing tools in 2025.
Best for: Integrating event promotion with inbound marketing.
- Landing pages and registration forms
- CRM integration with email campaigns and automation
- Retargeting ads to boost registrations
#3. Eventbrite
Eventbrite is a household name in event planning software, especially for organizers who run paid or ticketed events. It handles ticket sales, seat reservations, and guest list management seamlessly, making it ideal for concerts, workshops, and classes.
The platform also comes with built-in event promotion tools, including email invitations and integrations with major social platforms like Facebook and Instagram. Eventbrite makes it easy to reach new audiences and track ticket sales in real time. If monetization is your main goal, Eventbrite remains a go-to choice for online event management tools.
Best for: Ticketed events, from concerts to workshops.
- Ticket sales and guest list management
- Event promotion tools
- Integrations with social platforms
#4. Cvent
Cvent is an enterprise-grade solution for companies running large and complex events. From registration and secure payment systems to attendee engagement tools like live polls and Q&A, it covers every stage of the event lifecycle.
Its standout strength is in event analytics platforms – Cvent provides in-depth reports on attendance, engagement, and ROI, helping you fine-tune strategy for future events. Corporations and associations that need to manage thousands of attendees, sponsors, and exhibitors will find Cvent among the best event marketing tools for 2025.
Best for: Large-scale conferences and corporate events.
- Registration and payment solutions
- Attendee engagement tools (polls, Q&A)
- Advanced event analytics platforms
#5. Hopin
Hopin has become a leader in the digital marketing for events space, especially for hybrid and large-scale online conferences. Its networking features and gamification make it more than just a webinar platform, it’s an immersive digital venue.
Organizers can create sponsor and exhibitor booths for virtual expos, sell sponsorship packages, and track performance with data-driven insights. If your event needs to blend virtual and physical experiences while maintaining high engagement, Hopin is one of the strongest event technology trends tools in 2025.
Best for: Hybrid and virtual experiences.
- Networking tools and gamification
- Sponsor and exhibitor booths
- Data-driven insights
#6. Marketo Engage
Marketo Engage by Adobe is tailored for marketers who want end-to-end digital marketing for events. It handles everything from lead scoring and advanced audience segmentation to automated nurture campaigns and post-event follow-ups.
With its deep analytics and AI-powered recommendations, Marketo helps enterprises deliver personalized experiences at scale. If you’re hosting recurring webinars, product launches, or multi-stage campaigns, this is one of the best event marketing tools for creating long-term pipeline impact.
Best for:
- Enterprise-level marketing automation for events.
- End-to-end digital marketing for events
- Advanced segmentation
- Automated follow-up sequences
#7. Splash
Splash is a creative-focused event promotion solution designed for teams that care about aesthetics as much as functionality. It allows you to build beautiful, branded landing pages for events and automate invitations, confirmations, and reminders.
Its analytics dashboards track performance across multiple events, giving marketers insight into what’s working. Splash is especially useful for agencies, lifestyle brands, and marketing teams looking to host polished, on-brand experiences.
Best for:
- Branded event experiences.
- Custom event landing pages
- Automated invitations and reminders
- Analytics dashboards
#8. Brella
Brella specializes in attendee engagement tools, particularly networking. Its AI-powered matchmaking connects attendees with the right people, boosting meeting quality at conferences, summits, and expos.
With attendee scheduling and in-event messaging, Brella turns large events into structured opportunities for meaningful connections. For organizers who want to emphasize ROI through networking, Brella is one of the best event marketing tools in 2025.
Best for:
- Networking-heavy events.
- AI-powered matchmaking
- Attendee scheduling tools
- In-event messaging
#9. Livestorm
Livestorm is a sleek, browser-based platform that removes friction, with no downloads needed for hosts or attendees. Its automated workflows send reminders, track attendance, and deliver follow-ups.
It also supports on-demand webinar hosting, making it a strong option for event promotion solutions focused on lead generation. Sales and marketing teams love Livestorm for digital marketing for events that require quick setup and professional delivery.
Best for:
- Product demos and lead generation webinars.
- Browser-based—no downloads needed
- Automated reminders
- On-demand webinar hosting
#10. ON24
ON24 is built for B2B companies running webinars as part of their demand generation and account-based marketing strategies. It excels in engagement tracking, giving insights into who interacted with your content and how.
It also offers personalized content hubs and strong CRM integrations, making it easy to connect engagement data with your sales pipeline. ON24 remains one of the top event analytics platforms for marketers in 2025.
Best for:
- B2B marketing webinars
- Engagement tracking
- Personalized content hubs
- CRM and marketing automation integrations
#11. Asana + Event Templates
Asana isn’t an event platform in itself, but with its event planning software templates, it’s invaluable for teams managing complex projects. You can assign tasks, set deadlines, and collaborate across multiple teams.
With integrations to Slack, Google Workspace, and more, Asana keeps everyone on track, whether you’re planning a webinar series, conference, or product launch. It’s one of the best alternatives to event marketing tools when you need structure and project management.
Best for:
- Event project management
- Task assignment and deadline tracking
- Templates for webinars, conferences, and launches
- Integrations with Slack, Google Workspace, and more
How to Choose the Right Tool for Your Event
Not all event promotion solutions fit every situation. The key is matching the tool to your event type, size, and goals:
- Webinars or online workshops?
Look for lightweight, browser-based event marketing tools with built-in engagement features.
- Corporate conferences?
You’ll need event planning software with registration, ticketing, and analytics.
- Hybrid or networking-focused events?
Prioritize attendee engagement tools like AI matchmaking and gamification.
- Product launches?
Choose platforms that integrate with your CRM and enable marketing automation.
The right tool should cut down on the number of apps you juggle, integrate smoothly into your workflow, and scale as your events grow.
What Makes the Best Event Marketing Tools Stand Out?
The best event marketing tools in 2025 do much more than manage invitations. Leading platforms now integrate marketing automation, attendee engagement, and analytics into a single seamless solution. This means you can plan, promote, run, and analyze your events without juggling multiple apps. These all-in-one solutions enable better digital marketing for events, ensuring your campaigns are always on target.
Features to look for:
- Event landing pages and registration forms: Make it easy for attendees to sign up.
- Ticket sales and guest list management: Simplify the administrative side of events.
Promotion & Automation: More Than Just Invites
As digital expectations grow, event professionals need event promotion solutions that go beyond manual tasks. The best tools integrate with your CRM, allow automated email campaigns, send real-time notifications, and enable retargeting for no-show guests. Connecting your event marketing tool with ad platforms or your email marketing system is now a must for maximum reach and efficiency in 2025.
Maximizing Attendee Engagement with Modern Tools
No event is successful without active attendee participation. Attendee engagement tools such as live chat, polls, calls-to-action, and Q&A features help keep audiences involved. Gamification and digital networking rooms are now standard with online event management tools, creating memorable experiences that drive real results.
Advanced Analytics & Reporting: Measure What Matters
In 2025, data-driven decisions will make all the difference. Leading event analytics platforms now provide conversion tracking, attendance insights, and audience segmentation. The right event technology trends allow you to export your reports with ease, ensuring you always know what worked—and what needs to change.
Matching Event Tools to Your Format
Not all events are the same. Matching your software to your event type—whether it’s a webinar, conference, or product launch—ensures you maximize engagement and results. The best event planning software offers tailored workflows and features for each use case.
2025 Event Marketing Trends – What to Watch
As we look ahead to 2025, event marketing is being transformed by a wave of cutting-edge technology. One of the biggest trends is AI-powered personalization. Event platforms are now smart enough to tailor invitations, automated reminders, and even follow-ups to each individual attendee, making communication feel personal, even at scale.
Seamless connections between tools are also taking center stage. With smarter integrations, event planners can instantly sync their event systems with CRM databases, analytics dashboards, and digital promotion tools. This not only saves time but also gives organizers a clearer, holistic view of their audience interactions.
Automation is everywhere, working behind the scenes to make life easier for marketers. From retargeting ads that re-engage interested prospects to automated post-event surveys collecting valuable feedback, these systems take care of the repetitive tasks, so teams can focus on creative strategy and engagement.
Finally, user experience is reaching new heights. The latest event marketing tools are more intuitive and mobile-first than ever, with visually polished interfaces designed for ease and accessibility. Whether you’re on a laptop or a smartphone, joining and interacting at events has never been smoother, or more enjoyable.
In 2025, these innovations aren’t just trends – they’re raising the bar for what’s possible in event marketing.
These shifts mean that today’s “nice-to-have” features will quickly become must-haves for anyone serious about digital marketing for events.
Wrap-Up – Plan Events That Convert (Not Just Look Good)
In 2025, your choice of tech defines your event’s success. From planning and promotion to attendee engagement and post-event reporting, the best event marketing tools make the difference between a one-off gathering and a scalable, high-ROI strategy.
Don’t just pick what’s popular – test, compare, and adapt. The right event analytics platform and event promotion solution will help you run events that don’t just look polished but actually convert. Start exploring, and let your events work harder for you.
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