When it comes to webinars, there is one key element that can make or break your success: engagement. If attendees are not engaged, they will not stick around for the entire presentation. In this blog post, we will discuss tips on how to keep your attendees interested in what you have to say!
#1 Use quizzes throughout your webinars
Using quizzes will help to break up the content and give them a chance to participate. You can ask questions related to the topic of your webinar or even trivia questions about your industry. And for those who answer correctly, you can offer a prize!
Quizzes are crucial o not only keep attendees engaged, but also to get them to interact with the material on a deeper level. It’s a win-win!
On top of that, a quiz can also be a valuable lead generation tool. You can include questions that attendees must answer in order to receive the prize. This way, you can collect valuable contact information from your target audience.
#2 Run quick polls for your audience
Polls are another great way to engage your audience and get them involved in the presentation. You can ask questions about their opinion on a certain topic or what they would like to see more of in future webinars. It will help you gauge the level of engagement from your attendees and give you an idea of what they are most interested in.
Polls can bring you some valuable feedback too. And if you use can even collect data from your poll for further analysis.
#3 Send out surveys after the webinar
After the webinar, send out a survey to get feedback from attendees. This is an excellent method to find out what they thought about the presentation and if there is anything you can improve on for next time. It will also show that you value their opinion and want to make sure that they had a positive experience.
Many webinar hosts forget how important is to follow up after the event. But if you want to keep attendees engaged, it’s essential to show that you care about their experience and take their feedback seriously.
#4 Create interactive presentations
Webinars are not the time to sit back and read PowerPoint slides. Instead, make your presentation interactive by using multimedia content such as videos, infographics, and images. This will help to break up the monotony of a traditional presentation and keep attendees engaged throughout. As well as making your presentation more engaging, interactive content is also more likely to be remembered by attendees.
With interactive presentations, your chances for a successful webinar go up astronomically!
#5 Take customer feedback seriously
If that's not the first time you're hosting a webinar, take feedback from customers seriously. Evaluate what went wrong in the past and how you can improve upon it. No one is perfect, but by taking feedback and using it to improve future webinars, attendees will see that you are constantly striving to provide the best experience possible.
Let's say that in the feedback, attendees said they would like more Q&A time. You can use that feedback to make sure that you allocate enough time for questions at the end of your next webinar. This way, attendees will see that you are taking their suggestions seriously and working to make improvements.
#6 Designate a chat moderator
As the presenter, you won’t be able to keep an eye on the chat window and answer questions at the same time. Designate someone beforehand (preferably someone from your team) to be in charge of moderating the chat and answering any questions that come up. This way, attendees will feel like they are being heard and you can focus on delivering the presentation.
Moderators often get overlooked, but they play a vital role in ensuring that attendees have a positive experience. If you want to make sure your webinar is successful, don’t forget to assign a chat moderator!
#7 Classify your attendees
This might seem like a no-brainer, but it’s important to understand who your target audience is before you start planning the webinar. This will help you determine the topic, content, and overall tone of the presentation. If you are speaking to a group of beginners, for example, you will want to make sure that the material is not too advanced. However, if you are speaking to a group of experts, you will want to make sure that the material is challenging enough to hold their interest.
Segmenting your attendees will also help you to personalize the experience for them. You can do this by tailoring the content to their needs and interests or by sending them follow-up material after the webinar. Either way, by segmenting your audience, you will be able to make sure that each and every attendee has a positive and engaging experience.
#8 Define the goals of your webinar
Before you start planning the content of your webinar, it’s important to first define the goals. What do you want to achieve with this webinar? Do you want to increase brand awareness, generate leads, or close sales? Once you have defined the goals, you can then start planning the content and structure of the presentation accordingly.
While goals don't have impact on engagement per se, they do have a lot to do with the overall success of your webinar. So, if you want to make sure that your webinar is successful, take the time to define the goals beforehand.
#9 Treat your attendees like VIPs
Make your attendees feel like VIPs by offering exclusive content that they can’t get anywhere else. This could be in the form of a discount code, an ebook, or even just access to the recordings of the webinar. Whatever it is, make sure it’s something that will add value for your attendees and make them feel appreciated. Also, be sure to follow up with attendees after the webinar to thank them for their time and give them access to the promised content.
By making your attendees feel like VIPs, you will not only increase engagement during the webinar but also build loyalty and brand advocacy.
#10 Eat before your webinars!
This might sound like a strange tip, but it’s actually very important. Eating before a webinar will help to keep your energy levels up and prevent you from getting distracted. It will also help to ensure that your voice is clear and strong. If you want to make sure that you are able to engage with your audience and deliver a great presentation, be sure to eat something beforehand! And, whenever possible, try to avoid sugary snacks and drinks as they will only make you feel more tired.
#11 Provide value
This is perhaps the most important tip of all. If you want to engage your audience, you need to provide them with value. This could be in the form of entertainment, education, or even just inspiration. Whatever it is, make sure that your webinar is packed full of valuable content that will leave your attendees feeling satisfied. As long as you provide value, you will be able to engage your audience and ensure that your webinar is a success.
#12 Deliver on your promises
Make sure that you deliver on your promises. If you say that you are going to provide valuable content, make sure that you do. If you say that you are going to entertain your audience, make sure that you do. By delivering on your promises, you will build trust with your audience and ensure that they keep coming back for more. Whether you are delivering tips, tricks, or just entertainment, always make sure that you deliver on your promises.
#13 Share your screen
One of the best ways to engage your audience is to share your screen. This will allow them to see exactly what you are talking about and follow along with the presentation. It also allows you to show slides, videos, or even just pictures. You don't need to do it if you are not comfortable with it, but if you are, then it's definitely a way to go to engage your audience.
#14 Invite guest speakers
Inviting guest speakers is excellent for increasing engagement. Guest speakers add variety and can provide valuable insights that you may not be able to provide on your own. Plus, they can help to promote your webinar to their own audience, which can help to increase attendance.
Co-hosting a webinar with another organization or individual is also helpful if you want to increase overall engagement. By teaming up with someone else, you can reach a larger audience and provide more value.
#15 Gather feedback
Finally, be sure to gather feedback from your audience. This can be done through surveys, polls, or even just informal conversations. Feedback will help you to understand what your audience wants and needs. It will also help you to improve the quality of your webinars, as more engaged attendees will be more likely to provide positive feedback.
#16 Foster a sense of community
If you want to engage your audience, you need to foster a sense of community. This can be done by creating a private Facebook group or an online forum. These platforms provide a convenient way for attendees to connect with each other and ask questions. They also allow you to build relationships with your attendees and get feedback on your webinars.
There you have it
These are just a few tips to help you make your webinars more engaging. If you follow these tips, you will be well on your way to delivering successful and engaging presentations. Just remember to always focus on providing value and delivering on your promises. Do that, and you will be sure to engage your audience every time.