Best Time of Day and Week to Conduct Webinars
How would you feel if the webinar, which you put hours and hours of effort into creating, doesn’t get enough participants just because you chose a bad day or a bad time? You would be disappointed that for all the hours of work you put into creating the webinar, you didn’t research a bit more about the best time to have a webinar. If you didn’t know it yet, yes, there are actually better days and times to do a webinar in a week. Read this post from beginning to end to find out what they are!
What are the best days for webinars?
According to research conducted on thousands of webinars and their participants’ data, the best days for webinars are Thursday, Wednesday, and Tuesday—in other words, midweek. From these three, Thursday webinars show the highest attendance. Then, comes Wednesday and lastly, Tuesday. This trend is not a surprise. Midweek is the time of the week our working mindset is at its peak.
Why are Monday and Friday not on the list? We can only guess the reason, but it is most likely this – on Mondays, people are still adjusting to getting back to work after a relaxing weekend and on Fridays, people are too distracted by the upcoming weekend away from work. Hence, the popularity of webinars being conducted on Tuesdays, Wednesdays, and Thursdays.
But keep in mind, special occasions like national holidays also impact the best days for webinars. Don’t schedule your webinar on the Thursday before a long weekend just because it’s a Thursday!
On the other hand, the worst days to have a webinar are, as you may have already guessed, Saturday and Sunday. Don’t go scheduling your webinars on weekends when most of your target audience is relaxing in weekend bliss.
What is the best time of the day to have a webinar?
This may come as a surprise to some of you, but the best time to have a webinar is just before and after the lunch hour. Yes, 10 am to 11 am and 1 pm to 2 pm are the best times to do a webinar. But remember to leave out the lunch hour at noon alone when planning the webinar.
In most cases, though, scheduling a webinar is not as simple as selecting a time slot out of these picks. If your target audience is spread across several time zones, even several countries, the task of picking the best time to do a webinar becomes complicated. The best approach to solving this dilemma is picking a time of the day that would include most of your audience in one of the above time slots.
What else should you consider when choosing the best time to have a webinar?
It’s true that there is clear popularity for webinars on the days and times we mentioned above. But you don’t have to think of them as the gospel.
Depending on your audience, these trends may face slight changes. In addition to the above points, you should pay attention to data from your past webinars to understand when your audience prefers to join webinars. You can also communicate with the participants to get a better idea about their weekly schedules. You can even conduct polls and surveys within the audience.
If you are ready to get to know your audience better to maximize the engagement of your webinars, LiveWebinar provides easy-to-use features to connect with your audience without much hassle. You can conduct surveys and polls and chat with the participants easily thanks to this cloud-based platform.
The knowledge of best time to do a webinar according to mainstream data, combined with the insights you gain about your particular audience through LiveWebinar, is an asset that you can use to reach a larger audience through the webinars. So, the next time you plan a webinar, remember to pick a time slot backed by data that guarantees success of your webinar.
Happily combines a love of writing and new technology as a copywriter, and enjoys the puzzle of putting together a good article. In her spare time she likes to catch up on the latest, greatest books, bake chocolate chip cookies and ponder her next travel destination.More posts