Marketing Automation Software: Choosing One for Your Business

Do you need marketing automation software? If so, which one should you choose? This guide will help you make the right decision for your business.

LiveWebinar blog
last updated 29.08.2022

No doubt that marketing is vital for business growth. And it requires a lot of work (which pays off eventually), but luckily, most of the tasks you can do automatically. Many companies implement automation software as an integral part of their marketing strategy. This solution saves time, money, and effort. In addition, marketers are able to automate a great deal of work, so they have more space for tasks that cannot be automated.

If you don’t use marketing automation tools for your business, you’re losing out on many opportunities. 

So, what are the best marketing automation tools? How to choose the right one that suits your needs? 

In today’s article, we’ll cover eight useful pieces of software that are great for marketing automation and more! To begin, let's look at some basic information.

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Why should you use marketing automation software? 

Marketing automation software is a great way to help manage and automate your marketing tasks. For example, it can help you keep track of potential leads, customers, and sales opportunities. Marketing automation software can also assist you in creating and tracking marketing campaigns and measuring their success.

What are other reasons you should consider marketing automation software?

01 It saves time spent on marketing tasks

Marketing automation software allows you to automate your marketing processes, saving you a lot of time. Additionally, it might help you better target your customers and track the results of your marketing campaigns. The software is an efficient and effective way to improve your marketing efforts.

02 It helps capture leads more effectively

Automated email marketing, lead capture forms or other automated marketing activities might help you reach more potential customers. With the all the data your software provides, you can reach prospects with a products or content they might be looking for. 

Additionally, marketing automation software can track your results and provide you with valuable insights into trends or the type of content your audience enjoy. This information can help you improve your strategies to ensure that you're reaching the most potential customers possible.

03 It improves customer experience

With automated marketing activities, customers might receive faster and more accurate responses to their inquiries, improving customer experience. 

The software also allows businesses to track customer behavior and preferences to provide a more personalized experience. In turn, customers are more likely to be satisfied with their interactions with your company, increasing both sales and loyalty.

04 It provides many valuable marketing insights 

Marketing automation software provides several valuable marketing insights to help businesses improve their marketing efforts. The data might help businesses determine which marketing campaigns are most effective and identify areas of their website that need improvement.

A piece of software can track social media activity, providing insights into which social media platforms are most useful for promoting specific products or services. Ultimately, you can use the data to improve various aspects of a business's marketing strategy.

05 It enhances the company’s brand awareness

Using marketing automation software may help you build your brand. Automation makes reaching more people with your message easier and faster. Additionally, it enables you to track your marketing campaigns' success to learn what works and what doesn’t. So advertising professionals can then use this information to improve future campaigns. 

06 It integrates with platforms you already use

Integrations are an essential part of marketing automation software. They allow you to connect your software with other tools, making it easier to get the most out of your data. Most marketing automation platforms offer a wide range of integrations, so you can choose the ones that work best.

A great thing about integrations is that they make it easy to import data from other sources. This functionality can be helpful if you combine data from different sources to create targeted content. 

How to choose the best marketing automation software?

There are a few things to keep in mind before choosing the right tool for your business. Without some well-thought ideas in your mind, like budget or goals, it might be challenging to pick a tool that will resonate with your brand completely. So let's take a moment to highlight a few key points.

Determine your budget

First things first that it's worth determining your budget. Take a look at your finances and figure out how much you can comfortably spend on marketing automation software. Consider it an investment in your business's future success - it may pay off in the long run.

There are very affordable tools available, and some subscription plans are free. But as your company grows, you will need more capacities and resources to manage your marketing more effectively. That’s why even if, for now, you don’t need many features, it’s good to determine how much money you can spend on marketing automation.

Identify your needs and goals

When it comes to choosing a marketing automation tool, having a clear goal is essential. Knowing your needs and objectives will help you identify what features to pay attention to and what tools to reject in the first place. 

Choosing the first tool that looks good or seems like it has everything you need might be tempting, but this can often lead to frustration over time. So instead, spend some time figuring out exactly what you need to find a perfect tool. 

In addition, every business is different and will have different needs. But by keeping your goals in mind, you'll be able to make a better decision about which tool is right for you.

Find out who is your target audience 

Knowing your audience is critical in marketing. Getting customers to know would hint at what steps to take next, for example, what to post on social media, or how to configure Facebook automated messages

Although you might automate many marketing tasks with the software of your choice, you need to get to know who your recipients are so that you can adjust your marketing actions accordingly to their needs and preferences. 

Get to know their:

  • age
  • location
  • gander
  • interest

or any other aspects vital for your business. This information might help you to define your marketing plan and strategy: what content they might be attracted by, what voice and tone to use while communicating with them on social media, and what marketing campaigns they might find interesting. 

Our list of marketing automation tools will help you make the most of your marketing efforts. And the best thing is that they all integrate with LiveWebinar!

Marketing automation tools: Our picks

Let’s check a few tools that might interest you. We focus on pricing, top features, integration, and ranking based on users’ reviews.

#1 Zapier 

With Zapier, you can automate your work by connecting different services. For example, you can connect your email account to a task management tool, so new emails automatically get added as tasks. As a result, Zapier saves time by automating the process of adding new tasks and prevents you from remembering to add them yourself. Zapier also has a built-in search feature that makes it easy to find the right tool for the job.

Zapier pricing

Pricing starts at $29,99/month with monthly billing, but they also offer a free plan.

Zapier top features and benefits

This software is relatively easy to set up, and you don’t need any technical expertise to automate your work in apps.

Additionally, you can track interactions with your customers and leads using the CRM system across many communication channels. Also, their user-friendly interface makes it easy to navigate around the tool.

Zapier integrations

You can connect your favorite tools using Zapier integrations, and one of them is LiveWebinar. So whenever you want to inform your audience about the incoming webinar on social media, Zapier can help you with a few clicks.

G2 rating: 4,5 / 5

#2 HeySummit 

HeySummit enables you to run a virtual event. Moreover, you can automate numerous marketing tasks with this platform, like creating affiliating programs or sending emails.

HeySummit pricing

Pricing plans start at $33/month with monthly billing.

HeySummit top features and benefits

You can create amazing, customizable emails with the HeySummit email builder. Keeping your audience updated about conferences or online meetings is straightforward and visually appealing. 

Also, building a landing page engaging for a visitor can be done in a moment, as well as attendee registration. Use the registration templates or create one from scratch.

Thanks to branding customization tools, you can also increase your brand awareness with HeySummit: add your logo, pick a color scheme, and create a custom domain.

LiveWebinar dashboard

Finally, setting up an affiliate program is quick and easy. People who already have a bigger audience can promote your event.

HeySummit integrations

They provide many integrations, so you don’t have to give up on tools you’ve been using. Additionally, thanks to LiveWebinar integration, you can enrich your online meeting with valuable features and functions. You can invite both speakers and attendees from the HeySummit account at ease.  

G2 rating: 4,7 / 5

#3 PabblyConnect 

If you’re looking for software that would help you connect and integrate all the applications you use, PabblyConnect is a choice worth considering. The platform automates many tasks and streamlines the workflow. For example, you can transfer the data from a virtual event on LiveWebinar directly to other applications, thanks to PabblyConnect.

PabblyConnect pricing

Pricing plans start at $19/month with monthly billing. A free plan is also available. 

PabblyConnect top features and benefits

The dashboard is intuitive, and doing the tasks across multiple platforms you use may take seconds. 

No matter how many team members you have, the price does not change.

Also, filters are available in Pabbly Connect. It means that you can do the task only when some conditions are fulfilled. 

PabblyConnect integrations

Over 850 applications are available to integrate with PabblyConnect, and LiveWebinar is one of them.

Capterra rating: 4,6 / 5

#4 SALESmanago

Additionally, SALESmanago offers a wide range of support services to help businesses get started with the software and maximize its potential. 

SALESmanago pricing

To know the price, you need to contact sales representatives. Also, a free trial is available.

SALESmanago top features and benefits

It is an excellent marketing automation tool because it provides various features that benefit both small and large businesses. For instace, the software allows users to create custom campaigns, track website visitors, and measure the success of their marketing efforts. 

Using the platform, you can create automated processes that lead potential customers to conversions. You can automate email marketing, campaigns, display personalized content, and more. 

Moreover, SalesManago  provides a robust analysis of: 

  • campaigns 
  • product 
  • omnichannel execution
  • database

and more. In addition, you can run A/B tests to know what’s the most appealing to your audience. 

SALESmanago integrations

Thanks to many ecommerce platforms and CRM integrations, you can keep using all the apps you like, such as LiveWebinar. 

G2 rating: 4,3 / 5

#5 ActiveCampaign

It is an automation platform that gives businesses of all sizes access to many automation so that you can deliver personalized content to your audience with minimal effort and maximum quality. 

ActiveCampaign pricing

Pricing starts at $15/month with monthly billing—however, the price changes depending on the amount of contact you have. You can try ActiveCampaign by signing up for a free trial.

ActiveCampaign top features and benefits

Automating email marketing is very straightforward. You can automatically collect data from channels such as social media, live chat, landing pages, or text messages (the list is endless). 

Additionally, automatical segmentation allows you to display personalized content based on user's preferences. Finally, to keep an eye on the automation, you can see the customer lifecycle on the automation map.

ActiveCampaign integrations

ActiveCampaign provides many integrations, including Microsoft, LiveWebinar, Shopify, Facebook, and Salesforce. 

G2 rating: 4,6 / 5

#6 Make (formerly Integromat)

Make allows you to automate many tasks without coding skills. Creating effective ads, getting campaign results with a blink of an eye, and monitoring social networks - are only a few of the many automation that you can implement with Make. 

Make pricing

Pricing starts at $10,59 with monthly billing. A free plan is also available.

Make top features and benefits

You can visually build workflows with Make with a drag and drop builder, so you can connect apps in a moment. Also, you see the data flow in real-time. 

Make it great for generating leads. Thanks to planning and managing social media posts, you can distribute personalized content on several channels at once and attract new customers. 

Taking care of your brand reputation is also easy - you monitor the reviews and answer them on review pages or social media platforms.

Make integrations

Make integrates with many platforms such as LiveWebinar, Google Sheets, Shopify, WooCommerce, Facebook Pages, and more - the list is long.

G2 rating: 4,8 / 5

#7 SurveyMonkey

It is a website that allows users to create and take surveys online. However, SurveyMonkey is also a solution for marketers. 

SurveyMonkey pricing

Pricing starts at €30/user/month with annual billing. There’s a free plan available.

SurveyMonkey top features and benefits

With SurveyMonkey, you can automate gathering feedback or other data using many different survey templates that are easily embeddable into your website or emails. 

The platforms also provide tools for analysis with AI support so that you can get feedback insights immediately. 

SurveyMonkey will help you automate audience segmentation, track the industry, and test marketing campaigns before launching.

SurveyMonkey integrations

You can integrate SurveyMonkey with many applications using API.

G2 rating: 4,4 / 5

#8 Hubspot

With Hubspot Marketing Hub, you can automate some marketing activities and processes efficiently. It is a powerful tool that you need to try to be on top of marketing automation.

Hubspot pricing

Pricing starts at $50/month with monthly billing. The price depends on how many contacts you have. There’s also a free solution available.

Hubspot's top features and benefits

The platform allows automation in generating leads using email drip campaigns. You can use triggers and set the conditions to send your audience customizable content at the right time. 

Additionally, sending automated emails is straightforward. You can connect your social media account to Hubspot to schedule your posts without having another social media scheduler. 

It is also possible to create a workflow in Hubspot Marketing Hub. For example, you can use a pre-made template or create your own from scratch.

Hubspot integrations

There’re many applications Hubspot connects with, including LiveWebinar. 

G2 rating: 4,4 / 5

Automate your marketing with the right tool 

Choosing the right solution might seem like a challenge. But it doesn't have to be like that! We hope that after this research, you know your goals, needs, audience, and a tool that will be the best. Luckily, most of the platforms provide a free trial, so don’t be afraid and give a few of them a go before deciding on investing your money. Good luck!

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