No doubt that marketing is vital for business growth. It requires a lot of work (which pays off eventually), but luckily, most of the tasks you can do automatically. Many companies implement automation software as an integral part of their marketing strategy. This solution saves time, money, and effort. In addition, marketers are able to automate a great deal of work, so they have more space for tasks that cannot be automated.
If you don’t use marketing automation tools for your business, you’re losing out on many opportunities.
So, what are the best marketing automation tools? How to choose the right one that suits your needs?
In today’s article, we’ll cover eight useful pieces of software that are great for marketing automation and more! To begin, let's look at some basic information.
Why should you use marketing automation software?
Marketing automation software saves time by automating marketing tasks, improves customer targeting, and tracks campaign results efficiently.
What are some other reasons you should consider marketing automation software?
01 It saves time spent on marketing tasks
Marketing automation software allows you to automate your marketing processes, saving you a lot of time. Additionally, it might help you better target your customers and track the results of your marketing campaigns. Software is an efficient and effective way to improve your marketing efforts.
02 It helps capture leads more effectively
Automated email marketing, lead capture forms and other automated marketing activities might help you reach more potential customers. With all the data your software provides, you can reach prospects with a product or content they might be looking for.
Additionally, marketing automation software can track your results and provide you with valuable insights into trends or the type of content your audience enjoys. This information can help you improve your strategies to ensure that you're reaching the most potential customers possible.
03 It improves customer experience
With automated marketing activities, customers might receive faster and more accurate responses to their inquiries, improving customer experience.
The software also allows businesses to track customer behavior and preferences to provide a more personalized experience. In turn, customers are more likely to be satisfied with their interactions with your company, increasing both sales and loyalty.
04 It provides many valuable marketing insights
Marketing automation software saves time by automating marketing tasks, improves customer targeting, and tracks campaign results efficiently.
A piece of software can track social media activity, providing insights into which social media platforms are most useful for promoting specific products or services. Ultimately, you can use the data to improve various aspects of a business's marketing strategy.
05 It enhances the company’s brand awareness
Using marketing automation software may help you build your brand. Automation makes reaching more people with your message easier and faster. Additionally, it enables you to track your marketing campaigns to learn what works and what doesn’t. Advertising professionals can then use this information to improve future campaigns.
06 It integrates with platforms you already use
Integrations are an essential part of marketing automation software. They allow you to connect your software with other tools, making it easier to get the most out of your data. Most marketing automation platforms offer a wide range of integrations, so you can choose the ones that work best.
A great thing about integrations is that they make it easy to import data from other sources. This functionality can be helpful if you combine data from different sources to create targeted content.
How to choose the best marketing automation software?
Determine your budget by assessing your finances to decide how much you can invest in marketing automation software, viewing it as a long-term investment in your business success.
Determine your budget
Determine your budget by assessing your finances to decide how much you can invest in marketing automation software, viewing it as a long-term investment in your business success.
There are very affordable tools available, and some subscription plans are free. But as your company grows, you will need more capacities and resources to manage your marketing more effectively. That’s why even if, for now, you don’t need many features, it’s good to determine how much money you can spend on marketing automation.
Identify your needs and goals
When it comes to choosing a marketing automation tool, having a clear goal is essential. Knowing your needs and objectives will help you identify what features to pay attention to and what tools to reject in the first place.
Choosing the first tool that looks good or seems like it has everything you need might be tempting, but this can often lead to frustration over time. So instead, spend some time figuring out exactly what you need to find the perfect tool.
In addition, every business is different and will have different needs. But by keeping your goals in mind, you'll be able to make a better decision about which tool is right for you.
Find out who your target audience is
Knowing your audience is critical in marketing. Getting to know would hint at what steps to take next, for example, what to post on social media, or how to configure Facebook automated messages.
Although you might automate many marketing tasks with the software of your choice, you need to get to know who your recipients are so that you can adjust your marketing actions accordingly to their needs and preferences.
Get to know their:
- age
- location
- gander
- interest
or any other aspects vital for your business. This information might help you to define your marketing plan and strategy: what content they might be attracted by, what voice and tone to use while communicating with them on social media, and what marketing campaigns they might find interesting.
Our list of marketing automation tools will help you make the most of your marketing efforts. And the best thing is that they all integrate with LiveWebinar!
Marketing automation tools: Our picks
Check out a few tools that might interest you. We focus on pricing, top features, integration, and ranking based on users’ reviews. Here is the table for 2026.
| Tool | Current starting price | Pricing notes |
|---|---|---|
| Zapier | $19.99/month | Professional plan; free plan available. |
| HeySummit | $33/month | Starter plan; $33 monthly or $390 billed yearly, excluding VAT. |
| Pabbly Connect | $16/month | Standard plan promotional price; pricing depends on task volume. |
| SALESmanago | Contact sales | Custom pricing; free trial available. |
| ActiveCampaign | $15/month | Starting price for accounts with fewer than 1,000 contacts; pricing scales with contact volume and features. |
| Make | $9/month | Core plan with 10,000 credits/month; free plan available. |
| SurveyMonkey | From $39/month annually | Advantage Annual for individual users; Basic is free. Other plans and team pricing are available. |
| HubSpot Marketing Hub | From $7/seat/month* | Starter promotional pricing for eligible new customers; regular Starter pricing is $20/seat/month. |
| Ahrefs | $29/month | Starter plan; Ahrefs Free is also available. |
* HubSpot's $7/seat/month Starter price is a current promotional offer for eligible new customers; pricing can vary by billing terms and offer.
#1 Zapier
With Zapier, you can automate your work by connecting different services. For example, you can connect your email account to a task management tool, so new emails automatically get added as tasks. As a result, Zapier saves time by automating the process of adding new tasks and prevents you from remembering to add them yourself. Zapier also has a built-in search feature that makes it easy to find the right tool for the job.
Zapier pricing
Pricing starts at $19.99/month with monthly billing, and a free plan is also available.
Zapier top features and benefits
This software is relatively easy to set up, and you don’t need any technical expertise to automate your work in apps.
Additionally, you can track interactions with your customers and leads using the CRM system across many communication channels. Also, their user-friendly interface makes it easy to navigate around the tool.
Zapier integrations
You can connect your favorite tools using Zapier integrations, and one of them is LiveWebinar. So whenever you want to inform your audience about the incoming webinar on social media, Zapier can help you with a few clicks.
#2 HeySummit
HeySummit enables you to run a virtual event. Moreover, you can automate numerous marketing tasks with this platform, like creating affiliating programs or sending emails.
HeySummit pricing
Pricing plans start at $33/month with monthly billing.
HeySummit top features and benefits
You can create amazing, customizable emails with the HeySummit email builder. Keeping your audience updated about conferences or online meetings is straightforward and visually appealing.
Also, building a landing page for a visitor can be done in a moment, as well as attendee registration. Use the registration templates or create one from scratch.
Thanks to branding customization tools, you can also increase your brand awareness with HeySummit: add your logo, pick a color scheme, and create a custom domain.
Finally, setting up an affiliate program is quick and easy. People who already have a bigger audience can promote your event.
HeySummit integrations
They provide many integrations, so you don’t have to give up on tools you’ve been using. Additionally, thanks to LiveWebinar integration, you can enrich your online meeting with valuable features and functions. You can invite both speakers and attendees from the HeySummit account at ease.
#3 PabblyConnect
If you’re looking for software that would help you connect and integrate all the applications you use, PabblyConnect is a choice worth considering. The platform automates many tasks and streamlines the workflow. For example, you can transfer the data from a virtual event on LiveWebinar directly to other applications, thanks to PabblyConnect.
PabblyConnect pricing
Pricing plans start at $16/month. A free plan is also available.
PabblyConnect top features and benefits
The dashboard is intuitive, and completing tasks across the multiple platforms you use may take seconds.
No matter how many team members you have, the price does not change.
Also, filters are available in Pabbly Connect. It means that you can do the task only when some conditions are fulfilled.
PabblyConnect integrations
Over 850 applications are available to integrate with PabblyConnect, and LiveWebinar is one of them.
#4 SALESmanago
Additionally, SALESmanago offers a wide range of support services to help businesses get started with the software and maximize its potential.
SALESmanago pricing
To know the price, you need to contact sales representatives. Also, a free trial is available.
SALESmanago top features and benefits
It is an excellent marketing automation tool because it provides various features that benefit both small and large businesses. For instance, the software allows users to create custom campaigns, track website visitors, and measure the success of their marketing efforts.
Using the platform, you can create automated processes that lead potential customers to conversions. You can automate email marketing, campaigns, display personalized content, and more.
Moreover, SalesManago provides a robust analysis of:
- campaigns
- product
- omnichannel execution
- database
and more. In addition, you can run A/B tests to know what’s the most appealing to your audience.
SALESmanago integrations
Thanks to many ecommerce platforms and CRM integrations, you can keep using all the apps you like, such as LiveWebinar.
#5 ActiveCampaign
It is an automation platform that gives businesses of all sizes access to many automation so that you can deliver personalized content to your audience with minimal effort and maximum quality.
ActiveCampaign pricing
Pricing starts at $15/month with monthly billing—however, the price changes depending on the amount of contact you have. You can try ActiveCampaign by signing up for a free trial.
ActiveCampaign top features and benefits
Automated email marketing is very straightforward. You can automatically collect data from channels such as social media, live chat, landing pages, or text messages (the list is endless).
Additionally, automatic segmentation allows you to display personalized content based on the user's preferences. Finally, to keep an eye on the automation, you can see the customer lifecycle on the automation map.
ActiveCampaign integrations
ActiveCampaign provides many integrations, including Microsoft, LiveWebinar, Shopify, Facebook, and Salesforce.
#6 Make (formerly Integromat)
Make allows you to automate many tasks without coding skills. Creating effective ads, getting campaign results with a blink of an eye, and monitoring social networks - are only a few of the many automation that you can implement with Make.
Make pricing
Pricing starts at $9/month with monthly billing. A free plan is also available.
Make top features and benefits
You can visually build workflows with Make with a drag and drop builder, so you can connect apps in a moment. Also, you see the data flow in real-time.
Make it great for generating leads. Thanks to planning and managing social media posts, you can distribute personalized content on several channels at once and attract new customers.
Taking care of your brand reputation is also easy - you monitor the reviews and answer them on review pages or social media platforms.
Make integrations
Make integrates with many platforms such as LiveWebinar, Google Sheets, Shopify, WooCommerce, Facebook Pages, and more - the list is long.
#7 SurveyMonkey
It is a website that allows users to create and take surveys online. However, SurveyMonkey is also a solution for marketers.
SurveyMonkey pricing
SurveyMonkey offers several plans. Individual plans include a free Basic option, while paid plans start at $39/month when billed annually.
SurveyMonkey top features and benefits
With SurveyMonkey, you can automate gathering feedback or other data using many different survey templates that are easily embeddable into your website or emails.
The platforms also provide tools for analysis with AI support so that you can get feedback insights immediately.
SurveyMonkey can help you automate audience segmentation, track the industry, and test marketing campaigns before launching.
SurveyMonkey integrations
You can integrate SurveyMonkey with many applications using API.
#8 Hubspot
With Hubspot Marketing Hub, you can automate some marketing activities and processes efficiently. It is a powerful tool that you need to try to stay on top of marketing automation.
Hubspot pricing
Marketing Hub Starter currently starts at $7/seat/month for eligible new customers, with regular pricing shown at $20/seat/month. A free solution is also available.
Hubspot's top features and benefits
The platform allows automation in generating leads using email drip campaigns. You can use triggers and set the conditions to send your audience customizable content at the right time.
Additionally, sending automated emails is straightforward. You can connect your social media account to Hubspot to schedule your posts without having another social media scheduler.
It is also possible to create a workflow in Hubspot Marketing Hub. For example, you can use a pre-made template or create your own from scratch.
Hubspot integrations
There are many applications Hubspot connects with, including LiveWebinar.
#9 Ahrefs
Originally built as a tool for SEO pros, Ahrefs has grown into a powerful platform for marketers who want to track, optimize, and grow their visibility across both search engines and AI-generated results (like ChatGPT and Perplexity). It’s ideal for businesses that rely on organic content as part of their lead generation strategy — and want to know what’s working and why.
You can use the Ahrefs marketing platform to find high-performing keywords, track backlinks, audit your website, and monitor how your content shows up across platforms. If you're serious about scaling your inbound efforts, this tool will help you go beyond guessing and start making data-backed decisions.
Ahrefs pricing
Starts at $29/month. A free plan (Ahrefs Webmaster Tools) is available, offering basic site audit and keyword features.
Ahrefs top features and benefits
- Track rankings, backlinks, and competitors in one dashboard
- Discover keyword gaps and new content opportunities
- Monitor your brand’s visibility in AI search platforms like ChatGPT and Perplexity
- Run SEO audits to improve site health and technical performance
Ahrefs integrations
While not a marketing automation tool in the traditional sense, Ahrefs works well alongside various platforms, giving you full control over how your marketing performs, ranks, and evolves.
⭐ G2 rating: 4.5 / 5
Automate your marketing with the right tool
Choosing the right solution might seem like a challenge. But it doesn't have to be like that! We hope that after this research, you know your goals, needs, audience, and a tool that will be the best. Luckily, most of the platforms provide a free trial, so don’t be afraid and give a few of them a go before deciding on investing your money. Good luck!
FAQ
1. What is LiveWebinar? LiveWebinar is a cloud-based webinar platform designed to help businesses create, host, and manage interactive online meetings and events. With a user-friendly interface and powerful features, LiveWebinar supports webinars, training sessions, team meetings, and large-scale online broadcasts.
2. How does LiveWebinar integrate with marketing automation tools? LiveWebinar offers seamless integrations with popular marketing automation and CRM solutions such as Mailchimp, HubSpot, Zapier, and more. This allows you to synchronize contact data, automate follow-ups, and trigger marketing workflows based on webinar attendee activity.
3. How can I track webinar leads and attendance automatically? With LiveWebinar integrations, attendee data (registration, participation, poll answers, etc.) can be automatically sent to your CRM or email list. This makes it easy to track lead activity, score prospects, and tailor your outreach based on their webinar engagement.\
4. Can I personalize webinar reminders and follow-up emails? Yes! By connecting LiveWebinar to your marketing automation platform, you can send personalized messages to registrants and attendees based on their behavior. For example, you can send separate follow-ups to people who attended vs. those who registered but didn’t attend.
5. Is LiveWebinar suitable for both live and automated webinars? Absolutely. LiveWebinar supports both live sessions and pre-recorded, automated webinars. You can set up automated replays, recurring webinars, and trigger marketing workflows based on registrations and views
6. What analytics does LiveWebinar provide? LiveWebinar gives you access to comprehensive analytics, including attendance rates, engagement (polls, Q&A, chat), location data, and conversion tracking. This data can be exported or synchronized with your automation tools for detailed campaign analysis
7. How do I get started with LiveWebinar integrations? Simply sign up for a free LiveWebinar account, navigate to the Integrations section in your dashboard, and follow the setup guides for your preferred marketing automation software. LiveWebinar offers documentation and support to help you get started.