Using a digital content strategy during a webinar might sound like a tautology. Isn’t it too much to run a broadcast and add an external film to it? Well, it depends on you and your participants’ preferences. Nevertheless, try to imagine this situation.
You’re sitting in the audience, listening to a presentation given by an expert. The topic is gripping, the examples are riveting, and the speaker is a great entrepreneur. However, the time files and you start to lose focus from time to time. Although the host tries to be as entertaining as possible, you take in less and less as the speech goes on.
If this can happen during a real-life event, how crucial is it to make your online presentation especially engaging? Read on to find out why including video content in your digital content strategy can be a breakthrough.
Why are videos key to a gripping webinar presentation?
A lack of engagement can be a problem that turns even the most attractive presentation into a failure. We’ve already written about how to create interaction during a webinar, they’re just one click away.
Visuals take over the writing
Embedding digital content strategies and videos into your online performance may become your secret weapon. With attention spans dropping, it's no secret that films are more attractive for an audience than other forms of presentation. As our culture is changing, we're living in the moment of the so-called pictorial turn. According to Graphics are gaining importance due to the necessity of data organization and the short time periods for which humans are able to focus. Even in short pieces to maximize customers’ engagement. Adding Instagram reels.
Combining the power of voice and visuals
Another major study concerns the increasing importance of voice and sounds. <a href="https://wiremo.co/business/how-to-get-more-product-reviews-in-shopify-your-complete-guide-to-automated-review-requests/" target="“_blank"" media="">product reviews today.
Combining these two scientific theories with the fact that the average attention span is under 9 seconds, the conclusion suggests itself. optimized content. Watching even a short film involves a few senses, instead of just hearing or sight alone. That's where a digital content strategy can be so helpful. Maybe that’s one of the reasons why TikTok is the most popular smartphone app these days.
Pick a unique video and engage your audience
There are so many video and digital content strategies out there to choose from that it might make your head spin. YouTube and Vimeo are just two examples of streaming platforms that you can use to enhance your webinar with exceptional a short break during an online course or a speech is crucial to keep you focused. Listening to a presentation uninterrupted for too long makes our body feel exhausted and even overstimulated. In fact, entertaining the audience with short video clips made with one of them, 59% of senior executives said they would rather watch a video than read text when both are available, and that’s only one of many social listening tools to get to know your audience’s preferences.
To make the most of your webinar time, you can try to use some easy digital content strategies, like short clips as a so-called brain break that stimulates curiosity and gives a rest to participants at the same time, or also you can make videos related to your business presentation using a video maker for business. Keep in mind that the average attendee stick rate, which varies from 45 minutes up to 1 hour.
Fill the presentation with examples
Depending on the topic it can sometimes be covered without using lots of special tools, but enriching the content is often more attractive for the attendees. Let’s imagine you have a speech about a particular theatre director. You could provide your participants with fundamental information, a bunch of insights, or even tell a gripping story. However, without showing them a specific example, your presentation would be incomplete.
What types of digital content strategies can you share to make your presentation more interesting?
- Could you embed a specific part of a film in the form of referral marketing, for example? Films are packed with cultural references to so many aspects of life. To visualize business presentations you might want to use parts of the movies “The Big Short” or “The Wolf of Wall Street”, etc. They don’t have to present experts’ opinions - some might just add a humorous touch.
- TedTalks is a popular panel that consists of separate speeches focused on particular topics. The subjects vary from business and science to lifestyle and wellness. Most entrepreneurs are great at public speaking. That’s why enriching your own presentation with a short video from the TedTalks’ YouTube channel would allow you to dive deeper into a topic without tiring your attendees. If you’re looking for a success story to quote, these speeches are perfect for you.
- A concept similar to TedTalks are lightning talks, which are short speeches that last up to five minutes. They are mostly focused on a specific part of a topic, presenting case studies on e.g. <a class="mb-0" href="https://www.designwizard.com/blog/video/video-marketing-guide-for-beginners-2021/" target="“_blank"" type="">The magic of videos is simple. Focusing on moving images and a voiceover makes us less likely to become bored. When picked, your NPS may therefore be lower.
- A looooong loading time. It’s nothing new when videos take longer to load than we expect. If they aren’t loaded into the webinar platform in advance, the process might take even more time.
- Low quality due to screen sharing. Sometimes the internet capacity has nothing to do with lousy video quality. This could be minimizing the webinar platform and going to a video streaming website.
Making video-sharing a piece of cake
These problems shouldn’t bother you. With LiveWebinar, you can forget about them all ever happening, and focus instead on achieving your business goals by implementing a digital content strategy and creating a robust webinar. So add content from YouTube, Vimeo, Brightcove and Voo Player directly to your webinar space.
- You’re able to display multiple videos, allowing your participants to interact with your broadcast and control the engagement.
- To make the process smoother, you can search for step-by-step tutorials & manuals in which you can find out how to set up and use integrations with the most popular platforms.
Incorporate videos into your inbound digital content strategy today
Sometimes a presentation isn't complete without an enhancement. This is one of the overriding aspects to take care of in your webinar's digital content strategy and help you make money.
Using videos during a webinar should be child’s play. Sharing should be seamless, high-quality, and happen simultaneously on every screen so that every participant sees the same content at the same time.
5 Ideas to use videos in your marketing strategy
Using videos as part of your content marketing and webinar strategy is a powerful way to increase engagement, build trust, and drive conversions. Here’s how to integrate videos effectively at every stage of your webinar funnel:
✅1. Use video to promote your webinar
Even before your live event even starts, videos can help create buzz and attract sign-ups:
- Create a teaser video with highlights of what the audience will learn.
- Share short video invites from the host or speaker across social media.
- Use video ads on platforms like Facebook, Instagram, and YouTube to target your ideal attendees.
- Add a video preview to your webinar landing page to boost registration rates by showing the value up front.
✅ 2. Enhance your live webinar with video content
During your webinar, video can help you deliver your message more clearly and memorably:
- Use pre-recorded video segments to explain complex ideas or show product demos.
- Switch between live presentations and video clips to keep the format dynamic.
- Share customer testimonial videos to build credibility and social proof.
✅ 3. Repurpose your webinar recording
One of the biggest advantages of webinars is the content you can reuse:
- Offer the full recording as an on-demand webinar for new leads.
- Break it into shorter clips to share on social media, in blog posts, or in email campaigns.
- Turn highlights into YouTube videos or embed them on your website.
- Use key insights to create video case studies, FAQs, or explainer videos.
✅ 4. Support your follow-up strategy with video
After the webinar, keep the conversation going:
- Send a personalized thank-you video to attendees and no-shows.
- Include a video summary of the webinar in your follow-up email.
- Use video-based CTAs to guide viewers toward your next offer or product.
✅ 5. Use analytics to refine your video strategy
Track metrics like video watch time, engagement rate, and click-throughs from video CTAs to learn what content resonates — and use that data to improve future webinars and campaigns.
Bottom line? Video adds energy, clarity, and emotion to your content. When used alongside webinars, it can elevate your brand, boost your visibility, and turn more viewers into customers.
LiveWebinar ticks all the boxes and offers you much more. Go to our handy integrations our team has prepared for you. Create a free account now and see how it works!