Podcast vs. Webinar: Primary differences
Growing businesses are always looking for ways to leverage the latest forms of media to reach new customers and deepen engagement with people throughout the client lifecycle. Two popular methods of increasing that reach and engagement are through using a webinar or podcast. Both of these formats have massive potential, but what is the difference between podcast and webinar? So, let’s break it down: podcast vs. webinar, webinar vs. podcast, what is best for your business?
Main Differences Between a Podcast and a Webinar
The primary difference between a podcast and a webinar is pretty simple. Podcasts are audio-only, whereas webinars can include multimedia, including audio, video, and graphics. That’s the primary difference, but there are quite a few other differentiating factors that can help you decide your best option. These additional differences mainly come down to matters of timing, interactivity, features, and accessibility.
When deciding between a webinar and podcast, the next difference to consider is one of timing. Although they can be recorded for future use, webinars happen in real-time as opposed to podcasts, which are, for the most part, pre-recorded. This leads to the next significant difference, which is the level of interactivity. Because webinars happen in real-time, there is the potential for interaction. Participants can respond, ask questions, and otherwise be involved in the live presentation. Podcasts, on the other hand, are strictly a one-way medium. This makes webinars a much better choice when active engagement is critical.
This interactivity is enhanced by additional features available from high-quality webinar platforms. Hosts can conduct polls and surveys, foster conversation through chat, and even integrate calls to action that lead your participants to take that crucial next step. These features really give webinars a serious advantage. If you are looking for new webinar software, LiveWebinar has all the features listed, top notch data privacy and security all without requiring downloads or plugins. The pre-recorded nature of podcasts also provides some benefits in terms of accessibility. Podcasts, because they are pre-recorded and audio-only, can be consumed anytime or anywhere. With just a smartphone, people can listen in the car, on a plane, or while exercising. Webinars, on the other hand, require people to be in front of a screen at a specific time, but if they are recorded and saved as evergreen content, they can be accessible for all.
Webinar or Podcast? Which is best for your company?
So, while the primary difference between a podcast and a webinar comes down to a matter of audio-only vs. multimedia, there are additional factors to keep in mind. How can you best determine which is the best solution for your company? First of all, both webinars and podcasts can be a part of your overall communications and marketing strategy, with each having their place for different purposes. Second, the decision ultimately comes down to one question: “What are you trying to do?”. Another way to ask that is, “If your webinar or podcast is a success, what is it you hope will happen?”. If you start there and keep the differences in mind, your choice will become evident.
If you are trying to draw some inbound traffic by demonstrating yourself as a thought leader in your industry in a way that can be discovered through organic search, promoted widely and consumed by people anytime, anywhere, a podcast may be a better solution. For a chance to engage with potential customers in real-time in an attempt to get them to take the next step in your sales funnel, a webinar would be an obvious choice.
Happily combines a love of writing and new technology as a copywriter, and enjoys the puzzle of putting together a good article. In her spare time she likes to catch up on the latest, greatest books, bake chocolate chip cookies and ponder her next travel destination.More posts