LiveWebinar Explained - #3 How to Use Polls & Surveys Effectively for 7+ Industries

Whether you want to gain feedback, test your participants on what they've just learned, or learn more about your audience, polls and tests are a great way to check in with your attendees. This article goes in depth to show all the benefits of using LiveWebinar's Polls and Tests feature. Read all about it here!

Tests. Who doesn't think about school when hearing this word? The connotation is right - it's one of the most popular ways to see whether students have learned the material effectively. The education sector has experienced a rapid shift to online and started using virtual tests, surveys and post webinar surveys.

But what about other business sectors? Knowledge-checking is vital for every team, after all. Every industry, from marketers through sales and HR to customer service, needs to ask their potential and existing customers about their experiences with the brand to leverage the development of the business. Each of them also needs to check the knowledge of their employees to make sure their standards are at the top level.

Now, you might wonder "fine, but how do I manage all this?". It’s then that real-time tests & surveys come to save the day. They’re easy, manageable, and a built-in feature. Keep reading to learn more.

Global trends (not only) for remote education

No wonder online education has been on everyone's lips a lot lately. Most schools had to start teaching their pupils via the Internet. If 2020 was the year of the general shift, the following years are for polishing online strategies and taking them to the next level. One way to evaluate your actual teaching techniques and develop a better workflow is to run polls or surveys regularly, take advantage of post webinar survey questions, collect data, and implement new tactics based on factual evidence. 

The graphic below shows that the global eLearning market will double in size from $250 billion (2020) to around $500 billion by 2027.

Polls and Tests


Furthermore, even if in-person meetings come back, 33% of post-secondary school administrators indicate that they will continue to offer both remote and online course options. This means implementing digital techniques (such as explainer videos for e-learning) today is a future-facing strategy.

Why is creating a good poll (and survey) key for every business?

However, education isn't the only industry in which you can use tests to check somebody's knowledge. HR reps need to check the abilities of job seekers, while salespeople need to understand the product they are selling and so their knowledge has to be proven too. 

The other way round - surveys are key to learning about your customers and audience. Only by asking them about their experiences with your brand can you become aware of the nuts and bolts of your business actions. Marketers need to conduct post webinar surveys to get the data they need to create promotional campaigns.

Currently, you don't have to pay for paper or printing materials to run a survey or post webinar survey. You don't even have to hire people or volunteers to collect the information for you or convince people to fill in the poll. You can do all of this in real-time during the online event. What's more - the data is gathered automatically, which makes analysis more accessible and quicker.

Without further ado, let's see how one can use a poll (and post webinar survey questions) for different business types and goals.

Education sector

Talking about the "education sector" is too generic. Each institution or business working in this area is unique because they focus on specific elements, such as the field of education (languages, sciences, marketing, management, etc.), methods of collaboration with students (online, in-person, or hybrid), and more. 

We're going to concentrate on e-learning, specifically how creating polls and surveys can boost students' engagement and raise the value of the course.

Online education

When teaching and learning remotely, there are three main aspects you can leverage with online tests, surveys, and post webinar survey questions:

  • Checking students' knowledge in real-time - asynchronous tests might lead to cheating, which teachers must prevent. It's pretty easy for pupils to use multiple devices and search for the answers. Organizing live tests might be a solution to this issue and make the results more credible.
  • Automatic checking - a significant advantage of digital learning is the automation of processes that previously had to be done manually. If you import answers to the questions, tests can be checked automatically. It's handy both for teachers whose time it saves and students who get the results immediately.
  • Progress monitoring - all you have to do is download the results of each test and collect them in one place. You can easily track the progress of particular students and have all the necessary data in one file. 

How can you check knowledge fairly with LiveWebinar tests?

Create a short test that will be displayed simultaneously on the screens of each participant. Here's a complete guide.

Language Lessons

When teaching languages, students' engagement is key. It can be challenging to speak with other participants during online classes until your host uses webinar software that allows them to divide attendees into pairs or groups with a single click. Breakout rooms are an essential feature that helps students with collaboration and leveraging their speaking skills.

Quick surveys and quizzes are also an effective way to repeat new vocabulary or grammar. For example, you can create a quiz template that you'll be reciprocating for each new chapter you introduce in your course. This way, you can make sure you examine your students' knowledge while delivering them the right experience. 

You can use real-time surveys and post webinar survey and its questions with just a few questions to weave a bit of entertainment into your class. 

Special tests for language lessons with LiveWebinar:

  • add photos or graphics to the questions to repeat vocabulary
  • add audio files to enhance listening skills

Business development

Maintaining the high business level of the company is a hard nut to crack, but it's possible if you're able to manage your employees suitably. When working remotely, it may seem like a challenge to check whether or not every teammate knows the brand culture and standards. This (and a few other elements) can be prevented thanks to the polls and surveys feature of LiveWebinar.


Your company can profit from leveraging your employees' competencies. You could create an in-house workshop (regarding onboarding processes or training led by the more experienced employees) or pay for an external course dedicated to your team.

But obviously, not every workshop is worth the money. To make sure your investment is suitable, you can create surveys:

  • Conduct a survey at the beginning of the workshop. You can use Performance Management solutions to conduct employee surveys. This way, you can find out each employee’s strengths and weaknesses, what their expectations and needs are, and what’s affecting their performance.
  • Create a real-time survey at the end of the course. This will show you whether or not the workshop was successful, what could be improved, and if it met employees' expectations.

You can easily generate the results of post webinar survey questions after the webinar to show them to supervisors and analyze the outcome.

How to create tests for workshops with LiveWebinar?

  • Think about the results you want to achieve and the information you need to collect.
  • Set the key points you want to share with your attendees.
  • Based on that - write the questions (decide if they should be open or closed) then add them to the platform and share them with participants whenever you need.

Polls and tests


As a marketer, you need to create a campaign to convince your target group to take a particular action. However, you can only speculate about their preferences unless you ask about them directly. Creating a survey and using post webinar survey questions is the quickest way to gather such precise information.


When working as a sales representative, you need to know a product by heart in order to sell it. As a team leader, however, you can see shortcomings and gaps in this field. Evaluating the knowledge of your salespeople is a must, as it directly influences clients' decisions.

What's more, if a representative spreads incorrect information then your brand reputation might decrease. So check the knowledge of your employees regularly during video meetings with real-time polls and surveys. Take advantage of post webinar survey questions and make the most out of them.

To encourage your employees, you can also prepare small gifts as rewards that only those with the best results can win, like in a competition.

Taking better care of your customers

The customer is king, but focusing on the feedback of thousands of clients might be tricky, especially if you run a B2C company. Real-time polls and surveys might come in handy because they gather data automatically in one place. Plus, if your client fills in a post webinar survey questions during the call, you can be sure that they won't ignore it (which is likely to happen if you send it via email after they make a purchase).

Customer service

Good customer service can save the day and keep clients happy. A salesperson needs to know the brand thoroughly. Likewise, an inbound call centre agent has to be aware of the details of the product, along with any potential problems and their solutions.

Customer satisfaction

Real-time surveys and post webinar surveys can be used to both check your employees' knowledge of the product and ask your clients for their feedback regarding customer service. Also, posting webinar survey questions will deliver you tons of knowledge!

Polls and Tests


Hiring new employees remotely might be problematic when it comes to experience and knowledge-checking. If you want to get credible answers from your candidates, you can run a live, time-limited test. By using post webinar survey questions you can just check their knowledge.

By doing so, you won't need to waste time talking with people who aren't suitable for the position. It's perfect for remote teams, as the whole recruitment process can be held online.


Benefits of real-time, online tests & surveys

Although each business needs virtual surveys and post webinar surveys for different reasons, most of the benefits are similar.

With LiveWebinar’s polls and surveys features, you can:

  • check your students' or employees' knowledge
  • immediately check the basic competencies of your potential employees
  • add audio and video to help your students repeat the material they've learned
  • gather the results automatically in one place
  • check tests automatically
  • listen to your customers' feedback and improve your strategy based on honest opinions


As you can see, various industries can benefit from using real-time surveys and tests. You don't necessarily have to work in the education sector to use them to your advantage. 

Plus, we have good news! Polls, post webinar surveys, and post webinar survey questions are a feature that is included in every paid plan. You can try them out in our Plus or Premium Plans.

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