LiveWebinar Explained - #3 How to Use Polls & Surveys Effectively for 7+ Industries

Tests. Who doesn't think about school when hearing this word? The connotation is right - it's one of the most popular ways to see whether students have learned the material effectively. The education sector has experienced a rapid shift to online and started using virtual tests and surveys. 

But what about other business sectors? Knowledge-checking is vital in every team, after all. Every industry, from marketers through sales and HR to customer service, needs to ask their potential and existing customers about their experiences with the brand to leverage the development of the business. Each of them also needs to check the knowledge of their employees to make sure their standards are at the top level.

Now, you might wonder "fine, but how do I manage all this?". It’s then that real-time tests & surveys come to save the day. They’re easy, manageable, and a built-in feature. Keep reading to learn more.

Polls and Surveys

Global trends (not only) for remote education

No wonder online education has been on everyone's lips a lot lately. Most schools had to start teaching their pupils via the Internet. If 2020 was the year of the general shift, 2021 is for polishing online strategies and taking them to the next level. One way to evaluate your actual teaching techniques and develop a better workflow is to run polls or surveys regularly, collect data, and implement new tactics based on factual evidence. 

The graphic below shows that the global eLearning market will double in size from $250 billion (2020) to around $500 billion by 2027.

Polls and Tests


What's more, even if in-person meetings come back, 33% of post-secondary school administrators indicate that they will continue to offer both remote and online course options. This means implementing digital techniques (such as explainer videos for e-learning) today is a future-facing strategy.

Why is creating a good poll (and survey) key for every business?

However, education isn't the only industry in which you can use tests to check somebody's knowledge. HR reps need to check the abilities of job seekers, while salespeople need to understand the product they are selling and so their knowledge has to be proven too. 

And the other way round - surveys are key to learning about your customers or audience. Only by asking them about their experiences with your brand can you become aware of the nuts and bolts of your business actions. Marketers need to conduct surveys to get the data they need for creating promotional campaigns.

Nowadays, you don't have to pay for paper or printing materials to run a survey. You don't even have to hire people or volunteers to collect the information for you or convince people to fill in the poll. You can do all of this in real-time during the online event. What's more - the data is gathered automatically, which makes analysis more accessible and quicker.

Without further ado, let's see how one can use a poll (and survey) for different business types and goals.

Education sector

Talking about the "education sector" is too generic. Each institution or business working in this area is unique because they focus on specific elements, such as the field of education (languages, sciences, marketing, management, etc.), methods of collaboration with students (online, in-person, or hybrid), and more. 

We're going to concentrate on e-learning, specifically how creating polls and surveys can boost students' engagement and raise the value of the course.

Online education

When teaching and learning remotely, there are three main aspects you can leverage with online tests and surveys:

  • Checking students' knowledge in real-time - asynchronous tests might lead to cheating, which teachers must prevent. It's pretty easy for pupils to use multiple devices and search for the answers. Organizing live tests might be a solution to this issue and make the results more credible.
  • Automatic checking - a significant advantage of digital learning is the automation of processes that previously had to be done manually. If you import answers to the questions, tests can be checked automatically. It's handy both for teachers whose time it saves and students who get the results immediately.
  • Progress monitoring - all you have to do is download the results of each test and collect them in one place. You can easily track the progress of particular students and have all the necessary data in one file. 

How can you check knowledge fairly with LiveWebinar tests?

Create a short test that will be displayed simultaneously on the screens of each participant. Here's a complete guide.

Language Lessons

When teaching languages, students' engagement is key. It could be challenging to speak with other participants during online classes until your host uses webinar software that allows them to divide attendees into pairs or groups with a single click. Breakout rooms are an essential feature that helps students with collaboration and leveraging their speaking skills.

Quick surveys and quizzes are also an effective way to repeat new vocabulary or grammar. You can use real-time surveys with just a few questions to weave a bit of entertainment into your class.

Special tests for language lessons with LiveWebinar:

  • add photos or graphics to the questions to repeat vocabulary
  • add audio files to enhance listening skills

Business development

Maintaining the high business level of the company is a hard nut to crack, but it's possible if you're able to manage your employees suitably. When working remotely, it may seem like a challenge to check whether or not every teammate knows the brand culture and standards. This (and a few other elements) can be prevented thanks to the polls and surveys feature of LiveWebinar.


Your company can profit from leveraging your employees' competencies. You could create an in-house workshop (regarding onboarding processes or training led by the more experienced employees) or pay for an external course dedicated to your team.

But obviously, not every workshop is worth the money. To make sure your investment was suitable, you can create surveys:

  • Conduct a survey at the beginning of the workshop. This way, you can find out what the expectations and the needs of your employees are.
  • Create a real-time survey at the end of the course. This will show you whether or not the workshop was successful, what could be improved, and if it met employees' expectations.

You can easily generate the results of surveys after the webinar to show them to supervisors and analyze the outcome.

How to create tests for workshops with LiveWebinar?

  • Think about the results you want to achieve and the information you need to collect.
  • Set the key points you want to share with your attendees.
  • Based on that - write the questions (decide if they should be open or closed) then add them to the platform and share them with participants whenever you need.

Polls and tests


As a marketer, you need to create a campaign to convince your target group to take a particular action. However, you can only speculate about their preferences unless you ask about them directly. Creating a survey is the quickest way to gather such precise information.



When working as a sales representative, you need to know a product by heart in order to sell it. As a team leader, however, you can see shortcomings and gaps in this field. Evaluating the knowledge of your salespeople is a must, as it directly influences clients' decisions.

What's more, if a representative spreads incorrect information then your brand reputation might decrease. So check the knowledge of your employees regularly during video meetings with real-time polls and surveys.

To encourage your employees, you can also prepare small gifts as rewards that only those with the best results can win, like in a competition.


Taking better care of your customers

The customer is king, but focusing on the feedback of thousands of clients might be tricky, especially if you run a B2C company. Real-time polls and surveys might come in handy because they gather data automatically in one place. Plus, if your client fills in a survey during the call, you can be sure that they won't ignore it (which is likely to happen if you send it via email after they make a purchase).


Customer service

Good customer service can save the day and keep clients happy. A salesperson needs to know the brand thoroughly. Likewise, an inbound call centre agent has to be aware of the details of the product, along with any potential problems and their solutions.

Customer satisfaction

Real-time surveys can be used to both check your employees' knowledge of the product and ask your clients for their feedback regarding customer service.

Polls and Tests


Hiring new employees remotely might be problematic when it comes to experience and knowledge-checking. If you want to get credible answers from your candidates, you can run a live, time-limited test.

By doing so, you won't need to waste time talking with people who aren't suitable for the position. It's perfect for remote teams, as the whole recruitment process can be held online.


Benefits of real-time, online tests & surveys

Although each business needs virtual surveys for different reasons, most of the benefits are similar.

With LiveWebinar’s polls and surveys features, you can:

  • check your students' or employees' knowledge
  • immediately check the basic competencies of your potential employees
  • add audio and video to help your students repeat the material they've learned
  • gather the results automatically in one place
  • check tests automatically
  • listen to your customers' feedback and improve your strategy based on honest opinions


As you can see, various industries can benefit from using real-time surveys and tests. You don't necessarily have to work in the education sector to use them to your advantage. 

Plus, we have good news! Polls and surveys are a feature that is included in every paid plan. You can also try them out with the free version or during a free 14-day trial of the Pro or Business Plans.

Ola Czmut
Ola Czmut

Happily combines a love of writing and new technology as a copywriter, and enjoys the puzzle of putting together a good article. In her spare time she likes to catch up on the latest, greatest books, bake chocolate chip cookies and ponder her next travel destination.

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