How you can benefit from incorporating webinars into your email marketing strategy
Webinars as a way to broaden your marketing database
Unless you’ve been living under a rock for the past years, you’ll know that webinars have been rising in popularity – and they’re here to stay. They’re a great way to share information, build your brand, and show yourself as an expert in your field. Above all, they’re a great way to strengthen your lead and client base.
The best part is that anyone can host a webinar about anything. Whether you’re a salesperson pitching your latest product, an educator or tutor, or simply someone who knows their stuff on a specific topic – you can make webinars work for you.
Once you’ve started hosting webinars, data becomes key. You can collect information at two points when you host an event: when the attendees first register and during the event itself. Contact information such as names, emails, company, and more can be collected before your event when the attendee fills out a form. After each event, LiveWebinar lets you download a report that contains information like:
When attendees joined your event,
When they left,
The duration of your event, and when you started/stopped it,
Responses of attendees to polls and tests (if you decided to include them in your event).
While we know data is great, we also know that unorganized data is a good way to drive yourself crazy. That’s why marketing automation integrations with email marketing and CRM platforms are included in LiveWebinar.
Power of integrations in LiveWebinar
Now that you have your data, let’s elaborate on what you can do with it! Integrations are key here, as they bridge the gap between LiveWebinar and your email marketing platform of choice. They help ensure that data gets collected and stored in a way that makes it easy to contact your potential customers down the line. Pretty great right?
Once you have all of your data collected in one place, it’s easy to utilize it for further marketing campaigns. Build nurture campaigns for fresh leads that you’ve collected during an event by sending them emails after the event with (for example), a recap of the event itself, additional materials and information that can be handy for attendees, or a discount for your product or service. Once you have established a contact or lead list, creating a drip campaign for sending cyclical emails is also a breeze!
Now that you have all the information you may need about creating campaigns based on data you collect from your events, you’ll need an email marketing platform to make use of the information you’ve gathered from your events. Here’s where a platform like KIRIM.EMAIL comes in.
KIRIM.EMAIL is a robust platform that allows you to do your marketing email, transactional email, even email validation all in one platform. They provide an email builder and email templates to help you craft the perfect message.
So what’s sets KIRIM.EMAIL apart? The platform has built-in email validation, and an automatic list cleaner (talk about efficiency!). And you can use their 3 in 1 platform (marketing email, transactional email, and email validation) when using their Credit Plan. KIRIM.EMAIL is an alternative to Mailchimp, Sendgrid, and Amazon SES, and currently, more than 28,000 companies are using KIRIM.EMAIL services to grow their subscriber base and enhance their business strategy.
With multiple plans and options, many users can find the right package depending on their needs. What sets KIRIM.EMAIL apart is the fact that you don’t need multiple platforms for creating emails or building landing pages using email builder and landing page builder – you also have a built-in Google Sheets integration, the option to create viral campaigns/contests, and many more, all in one place.
Building the LiveWebinar and KIRIM.EMAIL Integration – a Quick How-To
Now that you know how Kirim and LiveWebinar work hand-in-hand, let’s set up that integration! To get started, you’ll want to log in to KIRIM.EMAIL first. If you don’t have an account yet, what are you waiting for? No worries, we’ll wait while you get things set up.
You can take a look at the integration process here. We’ll also go over it in this article – 3, 2, 1, go!
Once you’ve got your account created log into KIRIM.EMAIL and download the API username and key from your account. You can find this information in the upper right-hand corner of your window, under your profile icon. Open the menu, and from the list select “Account Settings”.
Once you’re in the API token window, you can click on either the “Regenerate REST API Token” option, or click on “View token”.
A pop-up asking you to confirm that you want to see your API Token will appear, click “Yes” to proceed with the process.
You’ll see your token appear on the screen, be sure to copy it. It’s worth it to save the key on your computer’s notepad in the meantime.
Now you’ll want to go back to LiveWebinar. You know the drill – log into your account, and from your dashboard menu, click on the “Integrations” option, and select “Marketing automation integrations”. You’ll be redirected to the automation integrations page, here you can select KIRIM.EMAIL from the list of available integrations. The rest is simple – at the bottom of your screen add your KIRIM.EMAIL username and paste the API key. Finally, click “Save”. And there you go – your integration is now complete!
Now that your integration is set up, it’s time to create a form for your new event. To learn how to set up a form from scratch, take a look at our manual here. We’ll give you a quick summary here: once you’ve created your form, give it a name, description (if you want), and add the fields that correspond with the information you want your attendees to provide. Once that’s done, toggle on the “Marketing automation integrations” option, select KIRIM as your provider, and select the list that you’ve previously created in KIRIM.EMAIL (to learn more about creating lists in KIRIM.EMAIL, check out this tutorial. Toggle the “Fields mapping” option on, and make sure that the new fields correspond to the fields you’ve made in the previous section of your form.
Does everything look good? Great! Now you can focus on planning your event and gathering those leads.
Use-cases, or, what you can do with a LiveWebinar and KIRIM.EMAIL integration
There are many ways to apply an integration like LiveWebinar and KIRIM.EMAIL to your plans. For example, if you’re selling online courses, you can use your email marketing platform to get in touch with those leads you gathered during the event and send them follow-up information, a thank you email for attending, and an invitation with a discount to your next event. If you’re a salesperson, sending follow-up emails to your leads is a great way to keep in touch and nurture those leads into paying clients. There are many ways to make use of a well-organized lead list, and all that you need to get started is the right email marketing platform.
Webinar and email marketing platforms go together like peanut butter and jelly, wine and cheese, coffee, and a croissant (and now we’re hungry). Webinars are the step that lets you find your target audience and your potential leads, while your email marketing software allows you to get in touch with those leads. If you want a match made in heaven, why not give LiveWebinar and KIRIM.EMAIL a shot? Start using LiveWebinar today.
Happily combines a love of writing and new technology as a copywriter, and enjoys the puzzle of putting together a good article. In her spare time she likes to catch up on the latest, greatest books, bake chocolate chip cookies and ponder her next travel destination.More posts