Hosting an interesting and engaging webinar is not a piece of cake. First, you need to nail the webinar ideation process to come up with the right set of webinar topics or webinar ideas. Second, you need to mainly focus on creating content that will provide value to the audience.
Businesses are quickly realizing the importance of webinars. More and more teams are working on producing more and more webinar content, as webinars are a great way to connect with potential buyers and partners. In addition, they seldom fail to spread the word about your business.
You may end up with one question in your mind, how to choose a webinar topic? Choosing a webinar topic can be quite similar to finding a topic for your blog post; you need to find one that will interest the audience.
How to Choose a Webinar Topic?
Maybe you just don't have an idea for the webinar's topic, or maybe you have always had difficulties choosing the right one? Anyway, finding the right webinar topic is crucial for a successful webinar. This can bring many benefits to your business, but on the other hand, an inappropriate topic won't bring you what you expect. Not only you will confuse the recipients who were looking for answers to the topic you used, but you also won't reach those recipients you care about. That's why we prepare a few webinar topic strategies:
1. Find out what your audience needs
You can look towards your audience to find some inspiration for webinar ideas. In the end, you make webinars for them. Maybe, there are some topics that have been untouched but are in high demand? Or maybe your audience wants a webinar that broadly describes the solution to the problem because no one did this before? Use that information and w create an appropriable topic.
Also, if your customers have been quite vocal about certain issues, you can conduct a webinar to address them. In such a situation pick a rightful topis is quite simple because all you need to do is to hear the audience and fulfill their request.
You can also conduct webinars to provide tutorials on how to use your platform or products. Again, this will increase brand trust and build better relationships with the audience. And the better the relationship, the more consumers are honest with you and talk about their needs.
2. Find your area of expertise
Being a company or an institution, you may be good at certain topics or any field. Finding out your stronghold can help you host a great, informative webinar.
If you specialize in a given field, then coming up with a topic for the webinar will be easier. Why? Because you know exactly what you will be talking about, what invited guests will be talking about, and what topics will be discussed. So your choice about the name of the webinar will be detailed and will not mislead your audience. In this case, you avoid mistakes, get recipients you wanted to, and make your online meeting valuable for the audience.
Being an expert in a field means that you can create a webinar on this topic, which will provide value to the users and establish you as a thought leader in your industry. How great is that?
3. Find the right occasion
Look for the perfect webinar opportunity. Be the first to market and stay ahead of the competition. Then you will gather a new audience who, thanks to an interesting meeting, will stay with you for longer to get to know what more you have to say to them.
You can look at the calendar to note any important events or dates that can inspire a webinar. Maybe your company is closely related to a holiday, day, or event? For example, your team specialize in sports and offers sports equipment, and a marathon is about to start in your city. Use it! Get to know yourself through an appropriately named webinar.
On the other hand, an upcoming product release is also a perfect occasion to host a webinar. It would attract enough engagement from potential customers and partners too.
4. Look within your existing content
Sometimes the solution to a problem is closer than you think. For example, have you thought that your content might help you find the topic of your new webinar? If not, we urge you to consider this option! It's great, that you already have an article on your blog about a completely new line of products that will appear in the store next season, but how about telling about it at the online meeting? Then you will present your offer more broadly, answer the questions, etc. Good idea, right? So if you have a lot of blog articles and no webinar ideas ... well, we just gave it to you!
Like you see, if you already have interesting existing content, then you have already found your next webinar topic. Therefore, you can easily find out how well your existing content is performing, and you can build a webinar on it.
5. Keyword Research
Alright, but what if you're just starting to use a webinar in your work and you don't have an audience yet? In that case, you won't learn what they expect from you, and what their preferences are. Sound similar? Well, nothing is lost! You can always use the keyword research tools, and get data about the keywords you care about the most.
Using online keyword research tools, you can find the user search trends to find some webinar topic ideas. You can use Google trends or any other keyword research tool for this. There is plenty of valuable data available within this solution, which makes it very attractive.
You can choose longtail, user search queries, or informational search terms with high search volumes. We assure you that thanks to such tools, you will find a lot of useful information that will help you even when you already have your regular recipients.
Once you have decided on your webinar topic, you need a platform to host your webinar. Many online platforms such as LiveWebinar.com are specifically designed to host webinars, presentations, meetings, and many more.
This platform is capable of hosting a webinar with more than 1000+ participants, thanks to their cloud-based infrastructure with over 42 data centers.
What's more, LiveWebinar makes your webinars more attractive! This tool lets you fully customize what you need, gives you advanced API integration, works with any device, offers various formats, and add-ons like HD Recorder, whiteboard, live streaming, and statistics with reports.
The real trick is coming up with a webinar topic that will deliver value and drive action.
Finding the right webinar topic is all about staying informed. You need to know your audience, the topics you want to cover, search the events related to your company, and keywords. Keep your finger on the pulse of your blog posts, so you know what’s working. Listen to the questions of the customer. It would be best if you also kept up-to-date on industry trends so you could educate your audience.
What do you think makes a successful webinar topic? We would love to hear your tips or your most successful webinar topics in the comments!