Imagine that you're lying on the beach (let’s say Hawaii) and sipping a drink under a palm tree, and at the same time your business blossoms thanks to a magical, evergreen sales funnel. Non-expiring content is not just a temporary marketing trend. It’s a powerful automation tool that allows your business to flourish without you even lifting a finger. Refresh your view with an evergreen webinar and discover how to reinforce achieving your goals with LiveWebinar automated sessions.
What is an evergreen webinar?
An evergreen webinar is a webinar that can be viewed at any time after it's been recorded. Compared to a live webinar, an evergreen webinar doesn't have a specific date or time that it needs to be attended – making it much more flexible and convenient for viewers.
Live webinar vs. evergreen webinar
First of all, you need to distinguish live webinars from evergreen webinars. Surprisingly the content in both of them may be very similar, they just require a different context, scenario and form of presentation. Moreover, both kinds are recorded as a live video, but what makes them different is the distribution process. Live webinars are temporary and are held only once, while evergreen webinars are automated and may be shown countless times. Read our other blog post with a more detailed comparison of the two types of webinars.
Why evergreen webinars?
In general, webinars are a great, low-cost way to present your product or service to thousands of users, but evergreen webinars are even better. With automated webinars, you record the scenario only once, with no need of refreshing the content or adjusting it to your audience. The whole scenario just goes in a loop, over and over again. This leaves you with plenty of time to rethink your marketing strategies and allows you to improve the sales funnel which you can do more easily by leveraging the right funnel optimization techniques.
Use cases
Automated webinars (also known as evergreen webinars) are pre-recorded webinars that run automatically on a scheduled basis or on-demand. They allow businesses and creators to leverage the benefits of a webinar without being present in real-time. Below are some common use cases for using automated webinars:
#1 Lead generation
Purpose: Create an evergreen sales or educational funnel to consistently generate new leads.
Use Case: Offering a free, value-packed webinar in exchange for attendees' contact information (e.g., email address). The automated system can follow up with targeted campaigns afterward.
Example: Demonstrating the benefits of your SaaS platform with an interactive Q&A section built into the automated webinar system.
#2 Product demos and tutorials
Purpose: Streamline product education by providing consistent, informative sessions at scale.
Use Case: Hosting an automated product demo webinar that walks potential customers through the features and benefits of your product.
Example: A software company showcasing its system’s functionality or onboarding tutorial on how to use its platform.
#3 Customer onboarding and training
Purpose: Provide step-by-step onboarding or training sessions for new customers.
Use Case: An evergreen webinar that guides new users on how to set up and get the most out of their purchase or subscription.
Example: A fitness company providing an onboarding session for customers who purchased a personalized training plan.
#4 Educational content
Purpose: Share free or paid educational content with a wider audience on-demand.
Use Case: Using an automated webinar to teach online courses, deliver e-learning modules, or provide lessons at convenient times for users in different time zones.
Example: A language course offering weekly recorded lessons as a way to scale teaching efforts.
#5 Sales funnels and marketing
Purpose: Incorporate webinars as part of an online sales funnel to close deals automatically.
Use Case: Create an evergreen webinar as a part of the customer journey, ending with a pitch for a product or service.
Example: A coaching program offering free insights during an automated webinar and converting participants into customers using an integrated sales pitch.
#6 24/7 Global Availability
Purpose: Reach a global audience by hosting automated webinars that attendees can view anytime, regardless of time zone.
Use Case: Hosting a pre-recorded session that is available on-demand for international viewers.
Example: A digital marketing agency showing "how-to" sessions on campaign strategy to users in various regions.
#7 Event follow-ups and replays
Purpose: Maximize the value of live webinars by turning them into automated, reusable content.
Use Case: Offering an on-demand recording of a previous live session to those who were unable to attend, or as gated content for lead generation.
Example: Converting a panel discussion or industry insights webinar into content accessible anytime.
Sales presentations
Evergreen webinars are perfect for all forms of product launching or presentation. They’re an especially great choice for selling the kinds of products that never go out of date and are in demand by customers all year long. With automated webinars, you don’t need to focus on upgrading your content – just set your presentation on autopilot and watch your sales reach a peak.
Lectures and training
Hosting educational, evergreen webinars is a great way to strengthen your brand and share a little bit of your know-how with the audience. A standard lecture scenario looks like this: listeners join the meeting at a specific time, listen to the lecture and usually need to register in advance to participate in your meeting, which leaves you with a whole bunch of valuable leads.
Upgrade your e-learning sessions by opting for automation. The big advantage of hosting evergreen educational webinars is that they can be interactive and perfectly organized at the same time. Switch between different formats and tools (Prezi presentations, videos, whiteboard) to engage your audience while sticking to the initial scenario.
Explainer videos
Tutorials do have great marketing potential. Everybody loves these how-to videos with useful life hacks and backgrounders showing processes, ideas, products being created from scratch. Automated webinars may be genius by themselves but if you team them up with tutorial videos you will get a real masterpiece. Combining videos presenting your product’s unique features or values with the cleverness of an automated, evergreen webinar is a great recipe for highly converting and non-expiring content.
Case studies
Real-life examples of how you’ve built your brand, launched a product are worth sharing for many reasons. First, they present you as a reliable, trustworthy partner, offer loads of inspiration for your audience and support building trust among them. Next, they’re just the perfect content for evergreen webinars. Sharing your company’s story, values and testimonial videos from clients that successfully implemented your advice are the kind of content your audience will never get bored of. Before adding these stories to your automated webinars make sure to wrap them up with honesty and real emotions – this way your evergreen sessions will be winning your audience’s hearts and loyalty – over and over again.
#7 Get started with evergreen sessions
The great benefit of evergreen webinars is that you only need to prepare for them only once. Start with writing down a script containing what exactly your audience will see and benefit from joining your meeting. Don’t pretend your automated sessions are live, your audience will definitely notice you’re faking. Keep in mind that automated content doesn’t have to be boring. To do so, consider mashing-up different types of content formats to create a fun, interactive and engaging experience for your audience. Finished improving your webinar script? Perfect! Now you need to bring it to life. This process won’t be repeated, so make sure you focus on the highest quality of your recording.
After recording your evergreen webinar, you can reuse and replay it literally forever. Have a catchy content idea, write a script, record the whole thing – and you’re done. Now you can share your automated session with thousands of attendees, watch them register for your event and purchase products. All in a never-ending story sequence, automatically and without your presence. And that’s the real power of evergreen content (here are some definitely worth checking some tips about creating such content) – it grows by itself, while you harvest the crops.
Evergreen content is a powerful strategy for creating long-lasting value, consistently driving traffic, and engaging your audience over time. By repurposing quality content, like webinars, into various formats such as blog posts, podcasts, or infographics, you can extend its reach and impact while saving time and resources. Automated webinars, in particular, are an excellent tool for evergreen content, allowing you to educate, nurture leads, and drive sales effortlessly, all while reaching a global audience 24/7. With platforms like LiveWebinar, you can easily create, host, and repurpose webinars, turning them into evergreen assets that work for you long after they've been recorded. Ready to elevate your content strategy? Try LiveWebinar today and unlock the potential of evergreen content!