In order for your online event to bring the most interest, it is essential to bet on its promotion. For this reason, you should be interested in different types of webinar advertising, including on social media platforms and using emails.
So, if creating a webinar ad campaign is a mystery to you, then this article is what you need!
Why should you Promote Your Webinar?
Hosting a webinar is often not a piece of cake. Despite the fact that you've prepared great material for your next webinar, somehow, people aren't too interested in it.
There could be a number of reasons for this: either you chose the wrong target audience, or not enough people found out about your online seminar.
In this case, the right webinar advertising will come in handy.
The main aim of promotion is to spread the word about your webinar and attract a relevant audience. By promoting your online meeting, you will ensure that you reach a wider audience quickly.
And the event will also be known to people who are unfamiliar with your brand or are not your regular customers.
Such an approach is really beneficial, as it will increase your brand recognition and popularity with consumers by attracting more traffic to your virtual event.
Webinar ad strategy doesn't have to be very expensive - you can focus on organic ways to reach customers, such as sharing social posts or eye-catching videos.
The strategies that will influence the success of your webinars are many, and today we'll give you some ideas you can implement on social platforms and email advertising.
Focus on Social Media and Email Messages
There are many spaces in which you can promote your webinar, but two areas you should particularly concentrate on are social media and email. 🥇
Social Media
People are spending more and more time on social channels. This should not surprise us because social media platforms are so versatile, allowing us to:
- learn,
- have fun,
- spend leisure time,
- meet people,
- etc.
They can also be a great basis for advertising your webinars.
Webinar advertising on social platforms is now standard practice. You should pay attention to social media ads, as they, in particular, allow you to connect with other people and break down many barriers and limits.
Therefore, each webinar can benefit from this.
On social networks, you will find many of your regular and potential customers. So if you want to draw the audience's attention and get them to attend your next webinar, start by promoting with a Facebook ad, YouTube banner, an Instagram Reel, etc.
But first, carefully research whether your target audience is on a particular platform so that the efforts you put into a webinar advertisement are not in vain.
You should know that there are many platforms, and each of them is different. Therefore, you need to tailor webinar ad campaigns to the characteristics of the various platforms and tailor ads to the appropriate target audience, not to every random social media user.
Email messages
And let's not forget email marketing, which can also come in handy during webinar advertising. The right email, sent at the right time and frequency, can contribute to the success of your webinars.
Using emails, you can convince people to attend your webinar or simply remind them you are conducting a fresh new online event they might be interested in.
It doesn't matter whether you want to reach your subscribers or a group of individuals who are less familiar with your business, emails are a great way to reach your audience.
What’s more, with email promotion, your webinar information can quickly and effectively reach every specific audience and attract new customers.
Because email strategy allows you to create targeted and personalized messages, your audience can feel singled out and will be more likely to want to listen to what you want to talk about.
You can also use a newsletter, which is an easy way to send information about upcoming webinars or updates.
This type of communication helps you:
- grow your business,
- maintain customer relationships,
- and increase customer loyalty.
You need to implement webinar advertising if you want people to be more interested in attending. Your email list and social media can be successfully used to promote an online event. And if you use our ideas to create a webinar ad, you won't be disappointed with the results.
How to Create a Webinar Ad on Social Media and Email?
Webinar Ad on Social Media
#1 Set up a Facebook Event
You can start advertising your webinar by creating a Facebook event. Add all the relevant details there, such as the date and time of the webinar, the topics it will cover, who the speakers are, etc.
Create relevant graphics, share posts, use video content, and build interest by discovering more information. And don't forget a CTA button leading to a landing page to sign up for the event.
You can also add a link to your website or other social media profiles so that clients can stay in better touch with you.
#2 Take Advantage of Organic Posts
Your webinar ad can also appear in the form of an organic post. With a post like this, you can include all the details about hosting webinars. This is also a great way to build interest in your event.
Such posts have many benefits, but one of the most important is that they don't eat into your company's budget. What's more, they look natural and are not such a pushy form of advertising.
Furthermore, an organic webinar ad provides you with long-term effects. Although it is slow, its actions will work for business not only today but even for months. Especially if it is evergreen content.
#3 Run Social Media Ads
If you also opt for paid ads, you can achieve even better results.
Paid ads on social platforms are cost-effective because they offer a good ratio between the cost of the campaign and its effectiveness. The cost of such advertising can be quickly recouped, and your sales will visibly increase.
However, it is important to ensure that your advertising activities are well thought out.
If you use targeted ads, you can increase your reach and make your advertisement visible to a larger audience. And if you define your audience properly, you will target ads to people who are actually interested in them, who will not only buy more but also become fans.
#4 Pin Webinar Posts
If you publish a lot of posts on social networks, webinar adverts can get lost among your content. That's why it's helpful to have an option that allows you to pin a post at the top of your feed so that it's visible at a glance.
Posts can be pinned to the top of many social media profiles, including:
- Facebook,
- Instagram,
- Twitter,
- and LinkedIn.
You can use this opportunity to announce your webinar by pinning your post. As a result, everyone will be informed about the upcoming event immediately.
Additionally, on Instagram, you can enter a URL in your bio that will take people to a landing page and give you more registrations.
#5 Work with Influencers
A very popular form of advertising is also those materials shared by influencers. You can work with well-known people and celebrities to reach previously unreached customers.
The selection of the right influencer should be backed up by proper research. You can't jump into a collaboration with the first well-known person you see, as any collaboration affects your credibility. So opt for quality rather than quantity.
Webinar Ad on Email
#1 Create a Catchy Webinar Title (Subject Line) for Email Marketing
Email marketing is still a cost-effective solution - compared to other forms of marketing, it's much less expensive.
When it comes to creating a webinar ad using emails, take care of the basics - that is, getting that email opened in the first place.
You don't have to be a marketing expert to know that if the email title isn't eye-catching or interesting, it will end up in the bin. The title must not be pushy or too long.
It is not advisable to use click-baiting or misleading slogans, as this will affect the negative opinion of the brand as a whole.
Instead, you can use a question that invites readers to open the message.
A few good webinar subject lines you can use:
- Don't Miss Out! Join Our Virtual Webinar
- Learn & Grow with Our Free Webinar Series
- Upgrade Your Skillset with a Live Webinar
- Uncover New Strategies with Our Webinar Training
- Enhance Your Knowledge With Our Expert-Led Webinars
- Discover the Benefits of Online Learning with a Webinar
- Stay Ahead of the Curve: Attend Our Webinar Now
- Accelerate Your Career Goals with a Live Webinar
#2 Use Visuals
What would advertising be without appropriate visuals? Graphic content can significantly increase the quality of your webinar ads and influence retention.
Not only are they visually appealing, but they can also provide all important data and quickly move your audience to a landing page if they are clickable.
#3 Add Testimonials
The use of testimonials increases your credibility with your audience and eliminates any doubts they may have before the webinar They also allow you to develop relationships, which will contribute to your audience's confidence in your brand.
The more examples you can provide of how similar webinars have benefitted other people, the more confident they will become and the more likely they are to attend.
You can include testimonials in webinar ads in the form of short sentences. It is best to ask people who have experienced or been exposed to your online events in the past for these comments.
#4 Include Compelling Call-to-Action
It’s impossible to deliver effective marketing without a call to action. So, in every email you send, include a compelling CTA that encourages your audience to take action.
CTAs can take the form of banner adverts, buttons, links, etc. In addition to landing pages, it can take your audience to your social profiles or a thank you page.
#5 Prepare an Excellent Landing Page
A landing page is something you can't forget when preparing webinar ads. What's more, the landing page itself can be a webinar promotion after all.
You can increase your conversion rate significantly with a landing page, which is a very important marketing tool.
In comparison to a regular blog post, a landing page that is specifically tailored for a certain webinar campaign can generate more leads.
That is also where you can add your case studies or testimonials to boost conversion rates. Let's say that you're an IT company (like Mustard IT) who wants to showcase its success stories - adding case studies and testimonials on a landing page can help you persuade prospects that your solutions are reliable and used by many satisfied customers, and, therefore, encourage more people to join your webinars.
Your Webinar with LiveWebinar
Looking for the best platform to host your webinars? Look no further than LiveWebinar! Its intuitive, user-friendly interface makes hosting a webinar simple and stress-free. Plus, it offers features like custom branding and real-time analytics to give you maximum control over your event. With its reliable delivery, cutting-edge technology and unbeatable customer service, LiveWebinar is the perfect choice for anyone looking to make their webinars go off without a hitch.
LiveWebinar offers a wide range of interactive options to ensure your webinar is engaging. With polls, surveys and whiteboard capabilities, you can make sure that everyone has an opportunity to be involved. LiveWebinar also has robust integration options for integrating with other tools such as CRM systems, allowing you to leverage all the data collected from your webinars.
And that's not the end, yet! With LiveWebinar Enterprise, the opportunities are endless.
DISCOVER LIVEWEBINAR ENTERPRISE
Deliver Outstanding Webinar Ads and Run your Online Event
Promoting your online meetings is what you need to reach the target audience. The good news is that you may be pleasantly surprised by the success of your webinar by making use of the right ads.
And if you bet on the right webinar platform, you will be able to convey quality content and develop your brand.