Laporan Kondisi Webinar 2026
Temukan tren, data, dan prediksi ahli terbaru yang membentuk cara bisnis terhubung, mengkonversi, dan berkembang melalui webinar dan demo online. Laporan Kondisi Webinar 2026 kami mengungkapkan bagaimana audiens menghadiri, terlibat, dan membeli dalam lanskap bisnis yang mengutamakan digital.
- Tolok Ukur Global
Data komprehensif dari 50+ negara - Tren Adopsi AI
Bagaimana AI generatif mengubah cara penyampaian konten
Intelijen pasar
Tingkatkan Pertumbuhan B2B Anda dengan Webinar yang Lebih Cerdas
Seiring AI mengubah ekspektasi pembelian, laporan State of Webinars 2026 memberikan tolok ukur penting untuk mengubah acara online menjadi pendorong pendapatan utama Anda. Berhenti menebak-nebak dan mulailah berkembang dengan wawasan dari peserta survei dan para pemimpin industri.
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433 peserta global
Comprehensive market intelligence from professionals across 50+ countries.
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30 halaman berisi wawasan
Data-backed actionable knowledge ready for immediate implementation
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9 industry experts
Strategic 2026 predictions and tactical advice form market leaders.
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Fresh market data
The latest 2026 benchmarks for webinar and videoconferencing success
Insight the report
Key Findings that Redefine the Industry
Data from 433 global survey participants and 9 industry leaders provides a comprehensive look at the shifting B2B landscape. Here is a sneak peak at the benchmarks and trends that will define your strategy in 2026:
The Conversion Catalyst
68% of webinar participants acknowledge that Webinar content is decisive factor in their final B2B buying decisions.
Post-Event Activation
Engagement doesn’t end with the stream; over 80% of attendees take a direct action – such as purchasing a product (43.76%) or signing up for a demo (22/21%) immediately following a session.
CPL Optimization
In an era of rising ad costs, webinars remain highly efficient, delivering a B2B Cost Per Lead (CPL) between $45 and $98.
Strategic Market Adoption
Webinars have moved from seasonal tactics to core strategy, with 75% professionals now hosting them for work 67% maintaining a consistent monthly cadence.
A glimpse inside
Visualizing the Future of Webinars
Packed with 50+ charts, graphs and actionable frameworks.
What leaders are saying
“The trend toward interactivity will intensify—moderated chat, surveys, voting, and Q&A sessions are already practically standard. The trend for shorter webinars may also grow—those where it will be easier to maintain the fragile attention of the audience.”
Head of Copy, Niebieski Lis
“In 2026, I expect automated webinars to play an even greater role. They have their place in the process; however, I personally prefer a form that allows for the closest possible interaction with participants.”
Marketing Manager, SkyShop
“Saya pikir tren terbesar yang akan kita amati adalah penerapan kecerdasan buatan yang lebih luas secara praktis. Lebih sedikit orang dari tingkat manajemen atas yang akan berpartisipasi dalam webinar, dan sebagian besar audiens akan terdiri dari spesialis yang melakukan tugas sehari-hari dan ingin melatih keterampilan mereka.”
CEO & Co-Founder, Storydoc
Experience the Future
of Webinar Hosting
Join thousands of professionals using LiveWebinar to deliver interactive, HD experiences. No installation required.
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Forever Free Plan
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Browser based
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Featuring insights from industry leaders
This report includes exclusive commentary from the pioneers shaping the future of online communication.
Angelika Dąbek
Head of Copy
Niebieski Lis
Kinga Tobała
Marketing Manager
SkyShop
Ita Amoza
CEO & Co-Founder
Storydoc
Filip Goszler
Product Evangelist
Raynet
Jakub Kasiński
Partnership Manager
Ecomail
Piotr Król
CEO
VideoKings
Mateusz Wyciślik
CMO
GigaSell.AI
Robert Skowron
COO
Landingi
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