Relatório sobre o Estado dos Webinários em 2026
Descubra as últimas tendências, dados e previsões de especialistas que moldam a forma como as empresas se conectam, convertem e crescem por meio de webinars e demonstrações online. Nosso relatório "Estado dos Webinars 2026" revela como o público participa, interage e compra no novo cenário de negócios digital.
- Índices Globais
Dados abrangentes de mais de 50 países - Tendências de adoção da IA
Como a IA generativa está reescrevendo a entrega de conteúdo
Inteligência de mercado
Aumente o crescimento B2B com Webinars Mais Inteligentes
À medida que a IA transforma as expectativas de compra, o relatório State of Webinars 2026 fornece os parâmetros essenciais para transformar eventos online na sua principal fonte de receita. Pare de adivinhar e comece a escalar com insights de participantes da pesquisa e líderes do setor.
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433 participantes globais
Comprehensive market intelligence from professionals across 50+ countries.
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30 páginas de insights
Data-backed actionable knowledge ready for immediate implementation
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9 industry experts
Strategic 2026 predictions and tactical advice form market leaders.
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Fresh market data
The latest 2026 benchmarks for webinar and videoconferencing success
Insight the report
Key Findings that Redefine the Industry
Data from 433 global survey participants and 9 industry leaders provides a comprehensive look at the shifting B2B landscape. Here is a sneak peak at the benchmarks and trends that will define your strategy in 2026:
The Conversion Catalyst
68% of webinar participants acknowledge that Webinar content is decisive factor in their final B2B buying decisions.
Post-Event Activation
Engagement doesn’t end with the stream; over 80% of attendees take a direct action – such as purchasing a product (43.76%) or signing up for a demo (22/21%) immediately following a session.
CPL Optimization
In an era of rising ad costs, webinars remain highly efficient, delivering a B2B Cost Per Lead (CPL) between $45 and $98.
Strategic Market Adoption
Webinars have moved from seasonal tactics to core strategy, with 75% professionals now hosting them for work 67% maintaining a consistent monthly cadence.
A glimpse inside
Visualizing the Future of Webinars
Packed with 50+ charts, graphs and actionable frameworks.
What leaders are saying
“The trend toward interactivity will intensify—moderated chat, surveys, voting, and Q&A sessions are already practically standard. The trend for shorter webinars may also grow—those where it will be easier to maintain the fragile attention of the audience.”
Head of Copy, Niebieski Lis
“In 2026, I expect automated webinars to play an even greater role. They have their place in the process; however, I personally prefer a form that allows for the closest possible interaction with participants.”
Marketing Manager, SkyShop
"Acredito que a maior tendência que observaremos será uma aplicação prática ainda mais ampla da inteligência artificial. Menos pessoas de altos cargos de gestão participarão de webinars, e a maioria do público será composta por especialistas que executam tarefas diárias e desejam aprimorar suas habilidades."
CEO & Co-Founder, Storydoc
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Featuring insights from industry leaders
This report includes exclusive commentary from the pioneers shaping the future of online communication.
Angelika Dąbek
Head of Copy
Niebieski Lis
Kinga Tobała
Marketing Manager
SkyShop
Ita Amoza
CEO & Co-Founder
Storydoc
Filip Goszler
Product Evangelist
Raynet
Jakub Kasiński
Partnership Manager
Ecomail
Piotr Król
CEO
VideoKings
Mateusz Wyciślik
CMO
GigaSell.AI
Robert Skowron
COO
Landingi
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