Izvješće o stanju webinara 2026.
Otkrijte najnovije trendove, podatke i stručna predviđanja koja oblikuju način na koji se tvrtke povezuju, konvertiraju i rastu putem webinara i online demonstracija. Naše Izvješće o stanju webinara za 2026. otkriva kako publika prisustvuje, angažira se i kupuje u novom poslovnom krajoliku koji je prvenstveno digitalan.
- Globalni kriteriji
Sveobuhvatni podaci iz više od 50 zemalja - Trendovi usvajanja umjetne inteligencije
Kako generativna umjetna inteligencija preoblikuje isporuku sadržaja
Tržišne informacije
Skalirajte B2B rast uz pametnije webinare
Dok umjetna inteligencija transformira očekivanja kupnje, izvješće o stanju webinara za 2026. pruža ključne kriterije za pretvaranje online događaja u vaš glavni pokretač prihoda. Prestanite nagađati i počnite skalirati uz uvide sudionika ankete i vodećih ljudi u industriji.
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433 sudionika iz cijelog svijeta
Comprehensive market intelligence from professionals across 50+ countries.
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30 stranica uvida
Data-backed actionable knowledge ready for immediate implementation
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9 industry experts
Strategic 2026 predictions and tactical advice form market leaders.
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Fresh market data
The latest 2026 benchmarks for webinar and videoconferencing success
Insight the report
Key Findings that Redefine the Industry
Data from 433 global survey participants and 9 industry leaders provides a comprehensive look at the shifting B2B landscape. Here is a sneak peak at the benchmarks and trends that will define your strategy in 2026:
The Conversion Catalyst
68% of webinar participants acknowledge that Webinar content is decisive factor in their final B2B buying decisions.
Post-Event Activation
Engagement doesn’t end with the stream; over 80% of attendees take a direct action – such as purchasing a product (43.76%) or signing up for a demo (22/21%) immediately following a session.
CPL Optimization
In an era of rising ad costs, webinars remain highly efficient, delivering a B2B Cost Per Lead (CPL) between $45 and $98.
Strategic Market Adoption
Webinars have moved from seasonal tactics to core strategy, with 75% professionals now hosting them for work 67% maintaining a consistent monthly cadence.
A glimpse inside
Visualizing the Future of Webinars
Packed with 50+ charts, graphs and actionable frameworks.
What leaders are saying
“The trend toward interactivity will intensify—moderated chat, surveys, voting, and Q&A sessions are already practically standard. The trend for shorter webinars may also grow—those where it will be easier to maintain the fragile attention of the audience.”
Head of Copy, Niebieski Lis
“In 2026, I expect automated webinars to play an even greater role. They have their place in the process; however, I personally prefer a form that allows for the closest possible interaction with participants.”
Marketing Manager, SkyShop
„Mislim da će najveći trend koji ćemo primijetiti biti još šira praktična primjena umjetne inteligencije. Manje ljudi s viših upravljačkih razina sudjelovat će u webinarima, a većina publike bit će stručnjaci koji obavljaju svakodnevne zadatke i žele usavršiti svoje vještine.“
CEO & Co-Founder, Storydoc
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Featuring insights from industry leaders
This report includes exclusive commentary from the pioneers shaping the future of online communication.
Angelika Dąbek
Head of Copy
Niebieski Lis
Kinga Tobała
Marketing Manager
SkyShop
Ita Amoza
CEO & Co-Founder
Storydoc
Filip Goszler
Product Evangelist
Raynet
Jakub Kasiński
Partnership Manager
Ecomail
Piotr Król
CEO
VideoKings
Mateusz Wyciślik
CMO
GigaSell.AI
Robert Skowron
COO
Landingi
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