Poročilo o stanju spletnih seminarjev 2026
Odkrijte najnovejše trende, podatke in strokovne napovedi, ki oblikujejo način povezovanja, konverzij in rasti podjetij prek spletnih seminarjev in spletnih predstavitev. Naše poročilo o stanju spletnih seminarjev v letu 2026 razkriva, kako se občinstvo udeležuje spletnih seminarjev, sodeluje in kupuje v novi poslovni krajini, ki je usmerjena v digitalizacijo.
- Globalna merila uspešnosti
Celoviti podatki iz več kot 50 držav - Trendi sprejemanja umetne inteligence
Kako generativna umetna inteligenca prepisuje dostavo vsebin
Tržne informacije
Povečajte rast B2B s pametnejšimi spletnimi seminarji
Medtem ko umetna inteligenca spreminja pričakovanja glede nakupov, poročilo o stanju spletnih seminarjev 2026 ponuja ključna merila, s katerimi lahko spletne dogodke spremenite v glavni dejavnik prihodkov. Nehajte ugibati in začnite rasti z vpogledi udeležencev anket in vodilnih v panogi.
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433 udeležencev iz sveta
Comprehensive market intelligence from professionals across 50+ countries.
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30 strani vpogledov
Data-backed actionable knowledge ready for immediate implementation
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9 industry experts
Strategic 2026 predictions and tactical advice form market leaders.
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Fresh market data
The latest 2026 benchmarks for webinar and videoconferencing success
Insight the report
Key Findings that Redefine the Industry
Data from 433 global survey participants and 9 industry leaders provides a comprehensive look at the shifting B2B landscape. Here is a sneak peak at the benchmarks and trends that will define your strategy in 2026:
The Conversion Catalyst
68% of webinar participants acknowledge that Webinar content is decisive factor in their final B2B buying decisions.
Post-Event Activation
Engagement doesn’t end with the stream; over 80% of attendees take a direct action – such as purchasing a product (43.76%) or signing up for a demo (22/21%) immediately following a session.
CPL Optimization
In an era of rising ad costs, webinars remain highly efficient, delivering a B2B Cost Per Lead (CPL) between $45 and $98.
Strategic Market Adoption
Webinars have moved from seasonal tactics to core strategy, with 75% professionals now hosting them for work 67% maintaining a consistent monthly cadence.
A glimpse inside
Visualizing the Future of Webinars
Packed with 50+ charts, graphs and actionable frameworks.
What leaders are saying
“The trend toward interactivity will intensify—moderated chat, surveys, voting, and Q&A sessions are already practically standard. The trend for shorter webinars may also grow—those where it will be easier to maintain the fragile attention of the audience.”
Head of Copy, Niebieski Lis
“In 2026, I expect automated webinars to play an even greater role. They have their place in the process; however, I personally prefer a form that allows for the closest possible interaction with participants.”
Marketing Manager, SkyShop
»Mislim, da bo največji trend, ki ga bomo opazili, še širša praktična uporaba umetne inteligence. Manj ljudi z višjih vodstvenih ravni bo sodelovalo v spletnih seminarjih, večina občinstva pa bodo strokovnjaki, ki opravljajo vsakodnevna opravila in želijo izpopolniti svoje veščine.«
CEO & Co-Founder, Storydoc
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Featuring insights from industry leaders
This report includes exclusive commentary from the pioneers shaping the future of online communication.
Angelika Dąbek
Head of Copy
Niebieski Lis
Kinga Tobała
Marketing Manager
SkyShop
Ita Amoza
CEO & Co-Founder
Storydoc
Filip Goszler
Product Evangelist
Raynet
Jakub Kasiński
Partnership Manager
Ecomail
Piotr Król
CEO
VideoKings
Mateusz Wyciślik
CMO
GigaSell.AI
Robert Skowron
COO
Landingi
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