Statusrapport for webinarer 2026
Opdag de seneste trends, data og ekspertforudsigelser, der former, hvordan virksomheder forbinder sig, konverterer og vokser, gennem webinarer og onlinedemonstrationer. Vores `2026 State of Webinars Report` afslører, hvordan publikum deltager, engagerer sig og køber i det nye digitalt-første forretningslandskab.
- Globale benchmarks
Omfattende data fra over 50 lande - AI-adoptive tendenser
Hvordan generativ AI omskriver indholdslevering
Markedsinformation
Skalér B2B-vækst med
Smartere webinarer
I takt med at AI transformerer købsforventningerne, leverer rapporten State of Webinars 2026 de afgørende benchmarks til at gøre online events til din største indtægtsdriver. Stop med at gætte, og begynd at skalere med indsigt fra undersøgelsesdeltagere og brancheledere.
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433 globale deltagere
Comprehensive market intelligence from professionals across 50+ countries.
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30 sider med indsigt
Data-backed actionable knowledge ready for immediate implementation
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9 industry experts
Strategic 2026 predictions and tactical advice form market leaders.
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Fresh market data
The latest 2026 benchmarks for webinar and videoconferencing success
Insight the report
Key Findings that Redefine the Industry
Data from 433 global survey participants and 9 industry leaders provides a comprehensive look at the shifting B2B landscape. Here is a sneak peak at the benchmarks and trends that will define your strategy in 2026:
The Conversion Catalyst
68% of webinar participants acknowledge that Webinar content is decisive factor in their final B2B buying decisions.
Post-Event Activation
Engagement doesn’t end with the stream; over 80% of attendees take a direct action – such as purchasing a product (43.76%) or signing up for a demo (22/21%) immediately following a session.
CPL Optimization
In an era of rising ad costs, webinars remain highly efficient, delivering a B2B Cost Per Lead (CPL) between $45 and $98.
Strategic Market Adoption
Webinars have moved from seasonal tactics to core strategy, with 75% professionals now hosting them for work 67% maintaining a consistent monthly cadence.
A glimpse inside
Visualizing the Future of Webinars
Packed with 50+ charts, graphs and actionable frameworks.
What leaders are saying
“The trend toward interactivity will intensify—moderated chat, surveys, voting, and Q&A sessions are already practically standard. The trend for shorter webinars may also grow—those where it will be easier to maintain the fragile attention of the audience.”
Head of Copy, Niebieski Lis
“In 2026, I expect automated webinars to play an even greater role. They have their place in the process; however, I personally prefer a form that allows for the closest possible interaction with participants.”
Marketing Manager, SkyShop
"Jeg tror, at den største tendens, vi vil observere, vil være en endnu bredere praktisk anvendelse af kunstig intelligens. Færre personer fra højere ledelsesniveauer vil deltage i webinarer, og størstedelen af publikum vil være specialister, der udfører daglige opgaver og ønsker at træne deres færdigheder."
CEO & Co-Founder, Storydoc
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Featuring insights from industry leaders
This report includes exclusive commentary from the pioneers shaping the future of online communication.
Angelika Dąbek
Head of Copy
Niebieski Lis
Kinga Tobała
Marketing Manager
SkyShop
Ita Amoza
CEO & Co-Founder
Storydoc
Filip Goszler
Product Evangelist
Raynet
Jakub Kasiński
Partnership Manager
Ecomail
Piotr Król
CEO
VideoKings
Mateusz Wyciślik
CMO
GigaSell.AI
Robert Skowron
COO
Landingi
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