2026年网络研讨会现状报告
探索最新趋势、数据和专家预测，了解企业如何通过网络研讨会和在线演示进行连接、转化和发展。我们的《2026 年网络研讨会现状报告》揭示了在全新的数字化优先商业环境中，受众如何参与、互动和购买。
- 全球基准
来自50多个国家的全面数据 - 人工智能应用趋势
生成式人工智能如何重塑内容交付方式
市场情报
利用更智能的网络研讨会扩展 B2B 业务增长
随着人工智能改变人们的购买预期，《2026 年网络研讨会现状报告》提供了关键基准，助您将线上活动打造为最重要的收入来源。告别盲目猜测，借助调查参与者和行业领袖的真知灼见，开启规模化发展之路。
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433名全球参与者
Comprehensive market intelligence from professionals across 50+ countries.
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30页的真知灼见
Data-backed actionable knowledge ready for immediate implementation
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9 industry experts
Strategic 2026 predictions and tactical advice form market leaders.
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Fresh market data
The latest 2026 benchmarks for webinar and videoconferencing success
Insight the report
Key Findings that Redefine the Industry
Data from 433 global survey participants and 9 industry leaders provides a comprehensive look at the shifting B2B landscape. Here is a sneak peak at the benchmarks and trends that will define your strategy in 2026:
The Conversion Catalyst
68% of webinar participants acknowledge that Webinar content is decisive factor in their final B2B buying decisions.
Post-Event Activation
Engagement doesn’t end with the stream; over 80% of attendees take a direct action – such as purchasing a product (43.76%) or signing up for a demo (22/21%) immediately following a session.
CPL Optimization
In an era of rising ad costs, webinars remain highly efficient, delivering a B2B Cost Per Lead (CPL) between $45 and $98.
Strategic Market Adoption
Webinars have moved from seasonal tactics to core strategy, with 75% professionals now hosting them for work 67% maintaining a consistent monthly cadence.
A glimpse inside
Visualizing the Future of Webinars
Packed with 50+ charts, graphs and actionable frameworks.
What leaders are saying
“The trend toward interactivity will intensify—moderated chat, surveys, voting, and Q&A sessions are already practically standard. The trend for shorter webinars may also grow—those where it will be easier to maintain the fragile attention of the audience.”
Head of Copy, Niebieski Lis
“In 2026, I expect automated webinars to play an even greater role. They have their place in the process; however, I personally prefer a form that allows for the closest possible interaction with participants.”
Marketing Manager, SkyShop
我认为我们将观察到的最大趋势是人工智能在实际应用中的普及程度将进一步提高。参与网络研讨会的高层管理人员将会减少，而大多数听众将是从事日常工作的专业人员，他们希望提升自己的技能。
CEO & Co-Founder, Storydoc
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Featuring insights from industry leaders
This report includes exclusive commentary from the pioneers shaping the future of online communication.
Angelika Dąbek
Head of Copy
Niebieski Lis
Kinga Tobała
Marketing Manager
SkyShop
Ita Amoza
CEO & Co-Founder
Storydoc
Filip Goszler
Product Evangelist
Raynet
Jakub Kasiński
Partnership Manager
Ecomail
Piotr Król
CEO
VideoKings
Mateusz Wyciślik
CMO
GigaSell.AI
Robert Skowron
COO
Landingi