ウェビナーの現状 2026 レポート
ウェビナーやオンラインデモを通じて、企業のつながり、コンバージョン、そして成長を形作る最新のトレンド、データ、そして専門家の予測をご覧ください。当社の2026年ウェビナーの現状レポートでは、デジタルファーストの新たなビジネス環境において、オーディエンスがどのようにウェビナーに参加し、エンゲージメントを高め、購入しているのかを明らかにしています。
- グローバルベンチマーク
50か国以上からの包括的なデータ - AI導入動向
生成型AIがコンテンツ配信をどのように変革するか
市場情報
よりスマートなウェビナーでB2Bの成長を拡大
AIが購買行動の期待を変革する中、「ウェビナーの現状 2026」レポートは、オンラインイベントを最大の収益源へと変えるための重要なベンチマークを提供します。憶測に頼るのではなく、調査参加者や業界リーダーからの洞察を活用して、スケールアップを実現しましょう。
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世界中から433人が参加
Comprehensive market intelligence from professionals across 50+ countries.
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30ページの洞察
Data-backed actionable knowledge ready for immediate implementation
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9 industry experts
Strategic 2026 predictions and tactical advice form market leaders.
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Fresh market data
The latest 2026 benchmarks for webinar and videoconferencing success
Insight the report
Key Findings that Redefine the Industry
Data from 433 global survey participants and 9 industry leaders provides a comprehensive look at the shifting B2B landscape. Here is a sneak peak at the benchmarks and trends that will define your strategy in 2026:
The Conversion Catalyst
68% of webinar participants acknowledge that Webinar content is decisive factor in their final B2B buying decisions.
Post-Event Activation
Engagement doesn’t end with the stream; over 80% of attendees take a direct action – such as purchasing a product (43.76%) or signing up for a demo (22/21%) immediately following a session.
CPL Optimization
In an era of rising ad costs, webinars remain highly efficient, delivering a B2B Cost Per Lead (CPL) between $45 and $98.
Strategic Market Adoption
Webinars have moved from seasonal tactics to core strategy, with 75% professionals now hosting them for work 67% maintaining a consistent monthly cadence.
A glimpse inside
Visualizing the Future of Webinars
Packed with 50+ charts, graphs and actionable frameworks.
What leaders are saying
“The trend toward interactivity will intensify—moderated chat, surveys, voting, and Q&A sessions are already practically standard. The trend for shorter webinars may also grow—those where it will be easier to maintain the fragile attention of the audience.”
Head of Copy, Niebieski Lis
“In 2026, I expect automated webinars to play an even greater role. They have their place in the process; however, I personally prefer a form that allows for the closest possible interaction with participants.”
Marketing Manager, SkyShop
「今後最も大きなトレンドとなるのは、人工知能の実用化がさらに進むことだと考えています。ウェビナーに参加する上級管理職は減少し、受講者の大部分は、日常業務を遂行し、スキルを磨きたいと考えている専門家になるでしょう。」
CEO & Co-Founder, Storydoc
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Featuring insights from industry leaders
This report includes exclusive commentary from the pioneers shaping the future of online communication.
Angelika Dąbek
Head of Copy
Niebieski Lis
Kinga Tobała
Marketing Manager
SkyShop
Ita Amoza
CEO & Co-Founder
Storydoc
Filip Goszler
Product Evangelist
Raynet
Jakub Kasiński
Partnership Manager
Ecomail
Piotr Król
CEO
VideoKings
Mateusz Wyciślik
CMO
GigaSell.AI
Robert Skowron
COO
Landingi