Quick Summary

The main difference between GoTo Webinar and its alternative LiveWebinar is that to host or participate in a webinar using GoTo Webinar, you must download a desktop application. GoTo Webinar is not a browser-based tool. This requirement can be a disadvantage as it may cause inconvenience to some users and potentially result in reduced attendee rates. The process of downloading an application, especially on computers at work which often have restrictions on new software installations, can be a significant impediment. These factors may limit the reach of your webinar and inhibit audience growth. 

Moreover, despite offering a broad suite of products, GoTo Webinar lacks versatility. Each product in its arsenal - from GoTo Meeting to GoTo Webcast, GoTo Stage, and GoTo Training – serves a different purpose and comes with its own separate billing. Users may find it inconvenient and confusing that each product is tailor-made for unique purposes and billed separately. This can present challenges for users who want a more integrated solution. On the contrary, LiveWebinar offers a consolidated, all-in-one solution for many different use cases.  

Therefore, GoTo Webinar seems to be designed solely for hosting webinars. This means its scope is limited and it's not suited for larger, more complex event platforms. 

Another drawback of GoTo Webinar in comparison with LiveWebinar is that there are actually no features specifically made for selling. There’s very little customization for the webinar registration page and call-to-action offers. Also, the customization on the email is quite limited. You can only customize the email body text. Therefore, if you need to use webinars for strict marketing reasons, GoTo Webinar may appear insufficient for you.